soi: Here’s a quick and easy way to Satisfy your clients…
- 03/11/09 04:28 AM
Great news! You have a listing appointment on the property you have been wanting to represent and you work hard on creating a CMA report that will detail all the comparables for the local area and recommended pricing for this home but are you missing another important piece in this report? I'm talking about an important aspect for many people making the decision to sell their home which is how and where are you going to market my home to get to my desired outcome - to see a sold sign on my front lawn? What kinds of information should … (69 comments)
soi: Want a unique and creative way to get an important message to your clients?
- 03/04/09 02:56 AM
I'm always looking for new and creative ways to stay in touch and reach my clients with important information and I share many of these creative ideas with my clients to ensure that one of the most important groups of people, their Sphere of Influence, receives regular contact, communication and information from them. In my last post, many commenters (I won't name any names) mentioned that they need to do a better job with reaching out to their Sphere of Influence (SOI) and so I thought I would give you a real example of how you can do that simply and … (18 comments)
soi: Can you say your Newsletter is one of your most effective Marketing Tools?
- 02/24/09 03:04 PM
Sure anyone can have a newsletter but to be truly effective you need to consider if you have the time to plan out its content, produce it and maintain it AND provide one that has relevant content that will have your readers saying "I can't wait for the next newsletter." Here are six areas for you to consider and focusto ensure you can make this long term commitment and your newsletter will be a truly effective marketing tool and not just a representation of time you've spent behind your desk and not out in your market. Who are you writing for? … (42 comments)
soi: Are you focused on these simple marketing strategies every day?
- 02/18/09 03:42 AM
Real estate marketing starts with great services and often small ideas that can be made into big ideas. Review the list below and ask yourself do I have a "marketing" part to my day? Am I doing all I can to assist my clients and grow my business? (I hope your answer will be yes!) I hope you will find this list helpful and thought provoking as I feel they are great strategies that I have personally used myself in all my years of sales that can create great opportunities and growth for your business.
General Marketing Never let a … (127 comments)
soi: Does your business need a tune up? 5 ways to get it running again.
- 01/15/09 08:53 AM
I hear it and read it often, I would love to focus more on my marketing and growing my business but I just don't have the money to spend. It's true, it's tough for everyone in this tight economy and for many the options for investing dollars is extremely difficult. I'm the daughter of an auto mechanic who still to this day reminds me that I have to keep the maintenance up on my car to have it running properly, and so I thought the same applies to our businesses. It's so important to remember that we can not totally … (104 comments)
soi: What everyone ought to know about Talkability
- 10/08/08 01:56 AM
Usually we're told and taught not to talk about people but I want to give you a reason to have people talking about you and you liking it! I recently came across a site that mentioned the word talkability and another that talked about Word of Mouth Marketing. What are they and how can they help you increase your business? They both relate to the ease of which a product, person or service can be talked about and recommended. Everyone who is interested in marketing themselves and their services wants positive word of mouth marketing. Who wouldn't want to generate … (10 comments)
soi: Do you have a marketing strategy? Here are 3 simple tips...
- 10/01/08 01:34 AM
If you've visited my blog before, you will know that my message of late has been "getting back to the basics." Many agents have the tools and knowledge to carry out these "daily" tasks but it's remembering them and making the time to do them that will yield the greatest results. I have asked how and when you stay in touch with your sphere of influence and potential new clients and heard back from many of you with such great comments. I also heard that some have systems that house their contact information but that you don't have the time, … (18 comments)
soi: Creating a connection with your marketing
- 09/30/08 07:00 PM
As promised in a previous blog entitled Think about your last transaction -http://activerain.com/blogsview/703200/Think-about-your-last, here is some information about the many uses for what I consider to be a great marketing tool. A key component to getting more listings and clients is all about connecting. Connecting means reaching your audience in ways that make you unique and different and encourages people to want to work with you. If you've read my blog, you must know by now how much I love RealEstateshows.com. For those of you who don't know, this tool allows you to create dynamic visual tours with standard still digital photos. The … (23 comments)
We all know that one of keys to being successful is having great follow-up skills. They generate referrals Keep you in touch with past clients well after the transaction. Perhaps you've seen this for yourself because you track where your real estate business is coming from, if you're not, I hope you will. So, how do you improve your follow-up marketing program? One key way is to put the human element into it and to make it specific to your client. So how can you add that human element and make your follow-up more specific to your … (50 comments)
soi: Think about your last transaction...Is the deal really done?
- 09/22/08 03:11 AM
Think about your last transaction. You found your client's their dream home, the home passed the inspection with flying colors and you're be off to the closing very shortly. Fast forward to closing day - papers are signed, you turn over the keys to your happy clients - the deal is done! What?? Before you start thinking that the deal is done remember this - actually you're just starting so to speak. What am I talking about? I will tell you. These clients have now just become one of your biggest business builders.
They have entered the world of SOI, … (13 comments)
Malfi Marketing Solutions ~ for real estate professionals
Office: (267) 793-0373
Fax: (419) 831-6561
A “Marketing” Virtual Assistant that will partner with you to increase your online and offline marketing. This blog is where I will share everything from helpful marketing, branding, time management tips and solutions to tons of advice, motivation and inspiration so that you are working smarter - not harder! I look forward to getting to know you and your business more.
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