January 28th, 2009 - State Farm Insurance has just announced that they will drop all of their 700,000+ Florida homeowner policies throughout 2009. This has created a HUGE growth opportunity for agencies that have a strategy to capture the 85% of Florida customers that will search online for their
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01/28/2009
The soft market leads to decreasing premiums. Lower premiums translate to lower commissions. Workers comp is a function of the economy. Decreasing work force translates to decreasing workers comp commissions. Rising food and fuel costs put pressure on small businesses and personal lines customer
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01/28/2009
All of us at one time or another have heard references to the concept of "drafting," usually in the context of NASCAR racing. The best independent e-agents are learning to employ the same tactics to find and sell more customers on the Internet. Drafting defined: When a car travels through the air
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01/15/2009
If you're looking to grow your agency and protect your book by tapping into the increasing number of people using the Internet to find an insurance provider, you must have a complete strategy. Just having a website is not going to be enough. 1. The Right Vision It all begins with your vision. If
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01/13/2009
2008 was the "tale of two cities" for independent agents. Fortunately for the agents who embraced the changing needs of the modern consumer, 2008 was MUCH better than expected. Why? Declining premiums and decreasing payrolls affected everybody - even the most creative agents felt the pinch. Acros
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01/06/2009
