The Real Estate Copywriting Blog

Follow me
Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
Last week marked the final publication of our local newspaper, The Priest River Times. Founded in 1914, its function was to present local news to the community on a weekly basis.It really met its demise a couple of years ago, after it had been purchased by a larger newspaper company and the offic...
The past few weeks have brought a series of “Technical difficulties” that threatened to derail me.First was the problem with GoDaddy – after they admitted it was their fault my site was down, they still didn’t jump quickly to fix it, so I had it moved. (This was not the first time. It was the fin...
Today I took a trip down memory lane - and decided to share it...In September 1985 I became a licensed real estate agent. After being accepted into a local brokerage I had spent several days there looking at listings and chatting while waiting for my new license to arrive in the mail, so I did kn...
Has a poor review got you in a tizzy?It turns out, that poor review may not be a bad thing!Bob Bly's monthly newsletter this morning brought the following news from G2 Crowd, 2018 Benchmark Report: Impact of Reviews on B2B Buyers.Obviously, you're not selling B2B (Business to business) but I expe...
Our spoken language and our written language are not exactly the same thing. When we talk, most of us say things that would make our English teachers cringe. We are not “proper.” We even speak in incomplete sentences now and then.But unless we’re prone to delivering long monologues, we’re usually...
How long has it been since you looked at your agent bio? If it’s been more than a few months, it’s time to look again, because things change. Have you added a new niche? Have you earned a new designation? Have you won an award? Just as important – have your looks changed since the last time you u...
In the last few weeks I've noticed a couple of agents mentioning this problem, but hadn't experienced it.Now I have.I just wrote a post, uploaded a photo and hit the publish button - and the whole darn thing vanished!Well - no more time to do over right now. Maybe tonight. Thank goodness I always...
What a week this has been! Most days I can get here to comment at least once or twice, even if I don't have time to write, but this week even that has been rare.It all started last Saturday, when I realized my website was down. Calls to GoDaddy assured me that it was all my fault,...
This Zig Ziglar wisdom comes to us courtesy of Bob Bly. His Friday morning email said:"The most important part of the sales process is the salesperson."He went on to give this quote from Zig Ziglar:  "... the prospect might buy you and still not buy theproduct, but he won't buy the product unless...
How to succeed: Don't just say you're the expert, choose a niche and BECOME the expert. Keep adding to your store of knowledge every day, because if you're not growing, you're going backwards.    "There is going to come a time,  when there is a right eye doctor and a left eye doctor....things hav...

Marte Cliff

your real estate writer
Do you have a question about real estate copywriting? Just ask!
Spam prevention