imperial mortgage: Upward Trend for Mortgage Rates This Week
- 07/16/07 06:19 AM
Bond rating agencies have come under fire for the valuations they ascribed to securities backed by those subprime loans. As downgrades are issued for those offerings, certain investors (such as pension funds) cannot hold the now-lower-rated securities; subsequently, more are likely to be dumped onto the market. These investments will need to be replaced with better-quality assets, such as Treasuries. Demand for those kinds of debts will rise (and yields will be pressed lower than they would be absent this demand) while others, such as mortgages, may suffer a reverse fate, with yields rising, at least for any new subprime mortgages … (0 comments)
imperial mortgage: Know Where To Invest Your Marketing Dollars
- 06/22/07 06:46 AM
How are you Marketing for new clients? Knowing trends and average response rates is important when deciding where to invest your marketing dollars. This morning, I read the recently published 2006 Direct Marketing Association report that indicates response rates to current marketing mediums. Here's what I found:Direct Mail - 2.77%Post Cards - 2.19%E-mail - 2.48%Telephone - 8.55%Search Engine Marketing - 1.07%Newspaper - Space Advertising - .5%Direct TV - 8.14%Radio - 1.35% (Real Estate Sector - 2.67%)Tip is to develop a cross-marketing campaign utilizing multiple marketing mediums to the same potential clients. Bliss Sawyer, president of Mortgage Marketing Strategies, said this:"Consumers shopping for … (4 comments)
imperial mortgage: Publish Your Own Magazine
- 06/20/07 04:20 AM
A Reason To Stay In Front Of Your Past Clients Staying in front of past clients is vital to a loan officer's and Realtors success. I'm always on the prowl for ideas and new ways to help you accomplish that objective. A common pitfall to avoid when marketing to your client base each month is sending meaningless or useless information. A successful campaign provides something useful to your client, that simplifies their life or helps to improve their lifestyle in some small way. The struggle is finding good information that will be found useful and valuable.Publish Your Own 12-Page Full Color MagazineWhy … (0 comments)
imperial mortgage: Who Says Crime Doesn't Pay?
- 06/07/07 08:30 AM
Use Identity Theft To Grow Your Business 79 seconds, a thief steals someone's identity, opens accounts in the victim's name and goes on a buying spree.- CBSNews.comThe Federal Trade Commission claims that identity theft is the fastest growing crime in the country. According to the FBI, financial institutions reported that incidents in mortgage fraud have increased by more than 200% in the last two years, and losses have skyrocketed by more than 350%.In a market that is challenged with fraud and identity theft did you know you can help protect your clients while also differentiating yourself from your competition? Today's tip is … (2 comments)
imperial mortgage: MARKETING MARKETING MARKETING
- 06/06/07 07:00 AM
What are you doing to stand out in a crowded market place? A vital role in your continued success is to create ways to stand out, and remain in front of prospective buyers.Flip over your business card. Is it blank? You are looking at a great opportunity to paint that canvas with testimonials or referral slogans.Look at your office walls. Are there testimonials and pictures of happy clients? You're looking at an opportunity to display your dedication to your clients.This quarter, have you contacted EVERY client that you closed a loan or sold a house for? Staying in front of your … (1 comments)
imperial mortgage: What You CAN Control
- 06/04/07 06:32 AM
In today's shaky mortgage climate, there's not much you can control. Not rates, not inflation, and not even changing programs. For some, it means it's time to look for another job. For others, it means it's time to start pinching pennies and cutting back. For loan officers who believe they are captains of their own destiny , it means it's time to think creatively and push forward!I don't know about you, but for me, closing less loans is not an option. I want to see your business INCREASE, not level off; Or even worse, decline. The fact is that even with … (1 comments)
imperial mortgage: Up To 1600 Additional Mortgage Originators Are With Out Work
- 05/30/07 07:05 AM
"The US Department of Labor Bureau of Labor Statistics released an employment report and the most recent statistics are not positive for mortgage originators. Up to 1,600 more people working in the mortgage origination field were without work..."- Originator TimesIn a slowing market, what are the industries top professionals doing differently? Each and every mortgage professional has the same 168 hours in a week. The only difference between "getting by" and finding "raving success" is how each of us invest those hours. Jeff Schraeder DFW Loan Officer Imperial Mortgage … (1 comments)
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Bond rating agencies have come under fire for the valuations they ascribed to securities backed by those subprime loans. As downgrades are issued for those offerings, certain investors (such as pension funds) cannot hold the now-lower-rated securities; subsequently, more are likely to be dumped onto the market. These investments will need to be replaced with better-quality assets, such as Treasuries. Demand for those kinds of debts will rise (and yields will be pressed lower than they would be absent this demand) while others, such as mortgages, may suffer a reverse fate, with yields rising, at least for any new subprime mortgages … (0 comments)
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