Storyteller Marketing in Real Estate

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What would you do today, if you knew you could not fail? What actions would you take, what would you share and how would you treat the people around you. Storyteller Marketing in Real Estate by Larry Lawfer will explore the real estate industry through the eyes of the community and it's people and stories.



Artist Loft for Sale in Boston. This is a live work space and it is zoned for Multi Use which indicates both a commercial and residential usage.  Artist lofts rarely come with finished wood floors, a nice new kitchen, over-sized tub and shower and a separate sleeping space, but 1391 Hyde Park Ave...
Luxury Market report for the Boston Area over the last week is in.  What we are seeing is days on market go down. This is a great thing. It means the buyers are ready to move on a property if said property is priced right. The other aspect of pricing right is marketing the property in the right ...
  Condos in the Hyde Park area of Boston come in all sizes and types. 1391 Hyde Park Avenue Studio A has nice hard wood floors, insulated walls to dampen the noise from other units, lots of closet space, one bedroom with a skylight, 13 foot ceilings, newish kitchen and a full bathroom packed into...
For sale by owners (FSBO) need to know the process of selling their house for the most money in the quickest period of time.  Sadly most FSBO people have bought and sold homes before and so they feel as though the understand the process. They had an agent who put a sign in their yard, loaded it u...
The Top 20 reasons to blog; what really matters? This story starts and ends with answering a few questions, 20, in fact. It is about the story, but to tell a story you first have to listen.  I listen for a living.  it is really about the listening.  If you are quiet you can hear parable, narrativ...
Tale of Woe, a Real Estate story begins, as always, with smiles and good wishes.I call the listing agent because I have buyers who like her listed property.  Best practices dictate that good agents always call and inquire about a property their buyer is considering seriously.  Good buyers agents ...
Following the Market-Today in Real Estate. Real estate is a fluid market. The pendulum swings from Buyers to Sellers, from an Up market to a Down market, the fluidity can be momentary.  For instance last year it was a crazy busy Spring Market. If you remember there were multiply offers on each an...
Begin at the beginning has a call coming into my phone from a client. This client used me as their agent to secure a rental in one of my areas.  Rentals are not my business, but my business is driven by making good people thrilled with my knowledge and service.  The rental went smoothly for two y...
Take a sad song and make it better is a line from the Beatles classic, Hey Jude.  In real estate you are constantly given sad songs and you have a choice. You can take a sad song and make it better, or you can start blaming someone else and pointing the finger.  Good to great agents never point t...
"It's all about you," is a phrase I have used for years at the end of all my emails.  Only every once in a while do I get someone who takes issue with it.  I will get an email back with indignant and accusatory language.  How dare you say it's all about me, it's all about you ass****.  Was one su...

Larry Lawfer

"I listen for a living." It's all about you.
Storyteller Marketing changes the game, call here now.
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