realtionships: Friends or Acquaintances? Which Do You Seek From Your Clients? - 03/03/10 05:45 AM

photo courtesy of StuSeeger
Are online friends your friends?
Last week I wrote a post at AgentGenius about connecting with clients and consumers on a more meaningful basis than just business.  That article, prompted a response by AgentGenius writer Ken Montville, "Your Client Doesn’t Care: A Contrarian View" about how the consumer doesn't care for your friendship - they just want a great real estate agent.
He's right, most consumers want to hire the best real estate professional the world has ever seen and little more.  But during that time, they have a basic human need - that of connection.  … (8 comments)