emotion: I've Got To Be Honest, I'm Really Not Into This Place - 05/28/08 02:47 AM
I've written a bunch about the emotional aspects of the home buying experience.
In a series of posts on Sex And Real Estate, I reviewed the excellent book by Marjorie Garber by the same name. The emotional triggers that cause us to fall in love with a home often overwhelm the "information" that is presented about. There's no denying it. I have personally rationalized away the fact that the home I was about to buy didn't have enough bedrooms because it just "felt like home." I was in love with it.
I couldn't resist posting this hilarious video. It illustrates just … (76 comments)

emotion: Front Of House & Other Really Important Information - 12/21/06 12:03 AM
As I read Rick & Ines' great post Don't Steal The Show this morning, one line from the post caught my attention. "I have never understood why some agents have a fixation with walking people around a house saying "this is the bathroom, this is the kitchen, this is the pool," isn't that obvious?"
It struck me because this is exactly the same behavior some real estate agents display in their marketing of the home.
We don't buy houses based on information. Buying a house is an emotional decision.
And yet, property descriptions are filled with an endless stream of adjectives that … (39 comments)