turbulance: Interesting Theory....Good Read - 10/25/07 05:28 AM
An impressive attempt at identifying the reasons big media are focused on the negative market and constant exposure on television.
This is an excerpt of an article that I read written by By Dillon Devereaux on Oct 2, 2007 in Triangle News,
Advertising Dollars
Traditionally, the real estate industry is a very local form of commerce.  Whether you are a mortgage broker, a real estate broker, a plumber, a real estate attorney or a local brokerage the most effective advertising medium has not been the television. Usually newspapers, radio, yellow pages and now search engines and blogs are far more cost effective and "targetable" than television … (2 comments)

 


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