SmartZip Discusions for Smart Growth

It’s a topic covered exhaustively at every real estate conference, every coaching call, every new agent orientation: Technology is your friend, but it isn’t your savior. New tools, apps and systems can help you win more deals by making you more productive and engaged…but they can’t bridge the gap...

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young w...

The ads and flyers you run to your geographic farm often act as an introduction to you, your brand and your business niche. It’s acceptable (and expected) that your Just Listed flyers explain who you are and what you do.  But when it comes to marketing to your sphere — the people who know you bes...

The business of getting business from the potential gold mine that is our sphere continues to be a strong conversation.  NAR's 2017 Home Buyer and Seller Generational Trends report claims referrals remain the way that most buyers find their real estate agent  Consistent with 2016 findings, 88% of...