custom homebuilding: FAO Schwarz Moving into Real Estate?
- 12/07/06 02:21 PM
We shake our heads in wonder with the news that legendary toy store FAO Schwarz has moved into the custom homebuilding business. With prices starting at $10,000, we scratched our heads and wondered what responses might come from the likes of Toll Brothers, Hovnanian and Centex. What fun might this ultimate toy store have up its sleeve?
A little more research reveals that FAO has cleverly moved into the "mini-me" end of the homebuilding business and may have trumped Neiman Marcus for the coolest gift of the season. As an exclusive service to their customers, FAO Schwarz will now build an … (30 comments)
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