Bernice Ross wrote a great article on how old-school marketing tactics don’t work well in today’s Web 2.0 environment, and if you’re ready to implement some of the “new school” marketing strategies, here are six strategies to get you started. My favorite was “Pull, don’t push.”
The old-school approach “pushes” out information in the form of newspaper advertisements, magazine ads, and Just Listed and Just Sold cards. Agents “push” their services by door-knocking for expired listings and for-sale-by-owners. While “pushing” certainly still works, it is costly and time consuming.
Telling people to go to your website is pushing them. Giving them a reason to visit the useful content available on your website will pull them in.
I think a perfect example is Deb Agliano’s experience when she did a product review for Inman News:
“I put the widget on my website and wrote about the free tools on Twitter – within half an hour, an investor had signed up through my website to use the applications.”
If agents take the time to figure out what the consumers really want, then help them get there (without commitment or obligation), they’ll have a lot more success with their marketing.
What kind of niche marketing techniques are you using to pull in your audience?
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