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Part 1: How to market property using video online

By
Real Estate Sales Representative with Cid Solutions

Marketing Your Investment Property Online Using Video: Pat 1

Did you know that 80% of potential buyers are going online before they ever walk to their car and view a property? That means all real estate investors that are not using the internet are fighting for 20% of buyers!Obviously this signifies the importance of how the web is changing the game.

Sites such as Youtube, Metacafe, Howto.com, Zillow, and others, are changing the way potential customers find out about your product. Today, people are online actively looking for products buy and researching how to maximize their purchase. The days of asking the Best Buy guy are behind us and Real Estate is no different. The internet is helping increase interest, activity, and sales of real estate property. So if you aren’t up to date, just keep reading.

First: GET A YOUTUBE SPECIFIC CAMERA! What camera should you get? Get a Flip Cam by Pure Digital. Go to Ebay, and buy any version you’d like. Although there are many styles, like the mini, and HD, I prefer the original 30 minute Flip because it is only about $80 and does the job. All you have to do is push a record button and the plug it in your USB port. The Flip come with it’s own editing software the opens up whenever its plugged into the computer. If you have never taken a film class don’t worry, there are some basic rules that you can follow when shooting a video

1. Never film and walk, never. You will get people dizzy.

2. Each shot should be a minimum of 5 seconds and last up to 12, anything more will bore your audience.

3. Play with panning and zoom. If you zoom into the kitchen, and slowing zoom out while you pan over to the bathroom, you keep the shot clean and up beat. When you edit, it will give a nice flow feeling.

4. Make it 3 minutes or less. You know, for us ADD folk = )

For an example of a recent property video I took: http://www.youtube.com/watch?v=3TH4iNeGOrY

Side Note: Being on camera is not for everyone. When I started doing wholesale videos, I was a terrible speaker and I did not sound like I knew much of anything, even though I did, which was embarrassing. So if you are not comfortable, or don’t want to jeopardize your credibility, don’t talk, just shoot. Edit the shots and add music. The flip cam comes with some tracks you can easily ad for the background. Simple eh?

Second: Upload the Video! Once you have a camera, go to TubeMogul.com, setup a account in order to blast it all over the web. In order to make a long story short, go to Tubemogul, and sign up to all the video accounts possible. This will take a while because there are many video share sites that will require you to fill out tons of info. Once this is done, there are 3 main sites you need to make sure have detailed information: Myspace, Yahoo, and Youtube. The biggest file you can upload is 300MB, hence keeping the video short.

Third: KEYWORDS! When your video is done uploading, make sure the title has specific keywords to the location and propose o your product. For example: Chicago Wholesale Deal in Bucktown. Load the description and keyword box with specific terms and words regarding your property. Ready? Good, now LAUNCH IT.

Comments (2)

Marie Story
Coldwell Banker - Pinecrest (Miami) - Pinecrest, FL
Broker Associate, Pinecrest (Miami) Specialist

Thanks for this post RJ.  I've been thinking about playing with video.

Aug 25, 2009 01:20 PM
RJ CID
Cid Solutions - Chicago, IL

Thanks! I wil post part 2 in the next day or so. Its not just about the vidoe, but what to do with it and how to cross post it and maximize the exposure on all your networks. =)

 

Aug 25, 2009 02:50 PM