There's a bad habit I own, that of reading while eating. Yesterday, I went with Jennifer to partake in a small feast that was our breakfast.
After sitting down in front of a local version of a western omelet, my eyes pierced the parameters for any bit of written word I could find. The only one available was The New York Post. Personally, I think the paper pretty much sucks and the so-called writers/journalists who participate (from what I've read) contribute to my general feeling. However, they are selling papers and those writers/journalists are making a coin, so who be I to fault them in what still remains a Capitalistic Society?
From page to page I turned to find something that was remotely interesting to read as I indulged in what happened to be one of the better breakfasts I've had on this planet. I'll plug that small Bethlehem Diner in the near future...
And then there was a story and a passage of which that caught my eye faster than seeing Dustin Diamond running across the beach holding hands with a smitten Corey Haim.
The following is that passage and ended that story:
"The Henrys settled on two lenders that made similar offers. In the end, it came down to perks. One offered frequent flyer miles for every $10,000 borrowed.
"That's what tipped the offer," says Henry. "We're going to take a second honeymoon in Europe." (Source: Thursday's New York Post Article, while I was eating a kick-ass breakfast)
Sounds ripe, doesn't it? You can make up your own mind on what you think (if anything) about such a matter. Sounds to me like somebody is quasi-indirectly paying for business, kind of like when you refer this person to that person and they pay for your cell phone bill, your car loan, your implants, and make a contribution to your potential alimony. Mafioso gone Corporate, or Corporate already being a tad Mafioso? Okay, maybe that's being a bit over the top ... or is it?
So, it has been decided that to improve my particular business, I will enhance the "perks" of doing business with me.
Every Mortgage Application that turns into a closed loan that I receive (in full)* before 2010 will result in yours truly giving the applicant a full back massage, a peek at my esteemed Baseball Card Collection, a unique insight into the Kennedy Assassination, and two samples of Aveda bar soap. And if that's not enough, I'll tattoo your name on my ass if you fit the fit the bill.
Or, I guess I could earn business the boring way ... giving folks the best products I have and the best service that only I can provide. But who wants that? Dance with danger...
* A full application entails you and I filling out a full 1003 Application, collecting all supporting documentation that is necessary, and taking blood and hair samples as we need them. There is little in the way of a guarantee that you will qualify for said services, but it rarely hurts to ask. Please visit appropriate guidelines and fine print to see if you qualify for such services. Oh, come on, you have to love fine print.