Social Media and Real Estate Investing
Have you ever sold a property on twitter? Or had a buyer come to you from Facebook? Chances are that neither has happened. Why? Because investors are not properly using social media.
Here are the facts: 80% of home buyers go online for their properties and search key words in a search engine. People are going to Google or Yahoo to begin searching, not your twitter per say.
As a real estate investor, social media should be used to make connections, build relationships, and build a bridge to communicate constantly with potential partners, associates, and more. Trying to use facebook to sell a property might work, but if you don’t have marketing plan to drive traffic using social media, you’re missing the point.
Something to think about: If you are building your personal brand, shouldn’t there be a marketing plan in place? How effectively are you communicating your message and product on the web?
Start to focus on building traffic to your site, capture potential buyers and sellers, and grow your business. Don’t spam people and tell the world about your new 2 flat, because not everyone on your buddy list wants a two flat, or cares for that matter.
Below are some quick tips on Social Media for Real Estate Professionals:
- Never mention anything personal that is negative
- Talk about your family
- Share what your business is doing Add anything else that makes you interesting
- Think about having a personal and professional facebook
- Always send personal messages to those you add/accept
- Start a blog NOW and write about yourself and what you do
- Make everything worth reading
- Add links to your site everywhere
Social media is all about bringing people to your website and creating a positive brand around yourself so people like you and feel as if they know you. If you follow these easy tips, and expand on your own, people will like you and will want to get to know you more.
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