I will admit right up front this post is a shameless plug that shows if you put your mind to it you can succeed in any kind of Real Estate market.
Before I ever wrote my 1st blog article which was in July of 2007, I was a pretty decent Realtor. In fact this will be the 3rd time I have made it into the Top 100 RE/MAX teams in the country.
As of the end of November my team is ranked #91 in the United States for RE/MAX. I won't know for a few months if I managed to stay in the top 100 for the entire year but it would be nice.
The other couple times I made this list of top RE/MAX agents I was ranked at #48 and #50. This was back at the hey day of the Real Estate market in the beginning of the decade.
By clinking the link you can see the entire list of the RE/MAX Top 100 Teams Through November 2009. My team is currently ranked as the #2 RE/MAX team in Massachusetts.
The way I generate business these days is very different than before I started to blog. Almost everyone that is in the Real Estate business realizes that consumers start the home search process online.
In fact the latest statistics suggest that in many parts of the country 90% of buyers start their home search and eventually find a property by using the Internet as a tool. Gone are the days where Realtors rely on newspapers and magazines to make the phone ring.
As technology has advanced over the last decade, it was easy to see this coming. Staying ahead of the curve is always something I have attempted to do. There are probably a few Realtors who are reading this and thinking to themselves "I saw it coming too."
The Internet is changing the way many businesses operate not just Real Estate. When someone needs a good plumber, electrician, lawyer, ect and they don't have a good reference guess where they go? Hint... it is usually not the Yellow Pages anymore.
One of the biggest common denominators for some of the best Realtors today is how well they market a clients home. Those that understand the internet and marketing in general, tend to hold their own despite the market forces.
In many businesses there is an 80/20 rule in place that says 80% of the of the business will be done by 20% of the people.
Did you know that in the Real Estate industry 94% of the business is done by 6% of the agents? That is just a staggering figure!! Is it any wonder why there is so much dissatisfaction amongst consumers?
On many occasions it is the consumers own fault because they assume incorrectly that all Realtors are created equal and we all do the same things to get a home sold.
This poor line of thinking is further compounded by the fact that many people will make a terrible selection by picking the Realtor that gives them the highest price for their property. In other words the Realtor that LIES to them about their homes true value. This could all be avoided if more consumers took the time to ask good Real Estate interview questions.
When you ask the right questions it is much harder to get caught with your pants down!
Getting back to my original point about how powerful a search tool the Internet has become led me to start putting some serious effort into creating a Real Estate website that would not only be found online but dominate local Real Estate searches. If you want to see what I mean just Google
- Metrowest MA Real Estate
- Hopkinton MA Real Estate
- Holliston MA Real Estate
as a few quick examples. These are the type of search terms consumers will make when thinking about Real Estate in my area. In fact you will find my website and or blog on the 1st page of Google for over ten different towns in my immediate area. If a consumer is ready to talk to a Realtor right now, the search term will more than likely be something like top Hopkinton MA Realtor.
The integration of my website and blog have been tailored into a complete social media marketing strategy which I would love to explain further but this article will become endless if I do:) Facebook and Twitter are two quick examples of ways my blog and website are further disseminated beyond just the search engines.
So when you are thinking about hiring your next Realtor why not look for one that embraces the Internet? You will be glad you did!!
2009 was an outstanding year and I would like to take this moment to thank all my clients, customers, colleagues and friends who made it all possible.
I would encourage you to come over to my Massachusetts Real Estate blog where I provide informational articles pertaining to lots of relevant Real Estate topics.
About the Author: The above Real Estate information on RE/MAX top 100 teams in the United States through November 2009 was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at firstname.lastname@example.org or by phone at 508-435-5356.
Have a home to sell in Metrowest Mass? I have a passion for Real Estate and love to share my marketing expertise!
For Metrowest Massachusetts Real Estate and homes see Massachusetts Real Estate. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at my MLS Property Finder Site.
I service the following towns in and around Metrowest Massachusetts: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, Franklin, Douglas, and Framingham MA.
Click here to view Bill Gassett's Real Estate profile.
Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 24 years.