Seeing Customers Who You Think Don't Like You- Sales Tips

Seeing Customers Who You Think Don't Like You - Sales Tips

A fact of being in sales: you are calling on a wide variety of customers and accounts - you will establish a number of contacts who naturally like you, and some who don't. Similarly, there will be some that you like more than others.

With the amount of freedom you have in your job, it may be tempting to go and see your "favorite" or "feel good" customers first. But remember, we are in a numbers business - and our favorites or feel goods may not be the most profitable for us or your company.

OK, so you can have a chat and a joke, and a warm cup of coffee - but will the new orders developed be worth the extra time spent there?

When you go see a customer that you don't particularly warm to, or even one you dislike, remember that there is nothing personal in it. You are making a business decision to make that particular call, based on the amount of anticipated business that could be developed.

As for the coffee - surely you pass a Starbuck's on your daily sales cycle!!

kheinrich@firstam.com www.fatcohouston.com

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