New Hampshire realtor uses video to showcase local communities & events

By
Services for Real Estate Pros with | Nashua Video Tours

 

Agent Applause, a terrific website which highlights creating or inspirational marketing ideas by Realtors throughout the country.  A great place to go for new ideas or "out of the box" marketing ideas for real estate!  Check it out at AgentApplause.com

This week one of my clients, Rudy Mayer, was featured due to his use of video, not just with property tours (he does those for every listing), but also to highlight his market area and why someone might want to consider moving to the Southern New Hampshire area.

As Agent Applause mentions, these videos are NOT selling real estate, and basically NOT selling the realtor!  In fact, the only mention of the Realtor is a logo in the corner and you wouldn't know it was done by an agent until the very end.  This "Slice of Life in New Hampshire" series is meant as a resource for new residents and buyers in the community, and as a way for the agent to showcase their knowledge of these communities.  

It does keep people on his site for a long time watching videos and learning about the area.  All of the videos are optimized for search engines, so they regularly pop up on Google searches.

A perfect example of how these types of videos can generate business:

A buyer was living in Los Angeles and searching for homes in Southern New Hampshire over the internet.  He found a nice home in the small town of Hollis, NH. When he went to find out about this small community, he came up short.  It's just a small town, no businesses per se, just a residential community.  BUT... he found this video on Rudy Mayer's website showing what Hollis was like. 

 

Guess who he chose to buy a house from?  (For over $1M by the way....)

There are many, many ways of incorporating video into your real estate marketing.  Lack of creativity is really the only obstacle!

 

Comments (9)

Barbara Kornegay
REMAX Essential - Wilmington, NC
Wilmington NC Real Estate, Homes

Great information, I am going to go check it out - We all must get creative...

Feb 05, 2010 10:33 PM
Jerry Pinkas 843-839-9870 HOMEGUIDEMYRTLEBEACH.COM
Jerry Pinkas Real Estate Experts - Myrtle Beach, SC
Myrtle Beach Condos, Homes and Properties for Sale
I think its a great idea. I have been sayimg I need to get started with the video.
Feb 05, 2010 10:41 PM
Kenneth Cole
Weichert Realtors Appleseed Group, 2043 Richmond Ave. S.I.N.Y. 10314. office phone 718-698-9797, Appleseedhomes.com... - Staten Island, NY
NYS Licensed Real Estate Salesperson

Very well done.  Gives me some ideas.  Thanks.

Feb 05, 2010 10:43 PM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I'm not sure where I've seen AgentApplause. I want to say Facebook, but I'm not sure. I want to check it out. Thanks for sharing this information.

Feb 05, 2010 10:56 PM
Harry F. D'Elia III
Avant Garde Residential Management Services - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Thanks for sharing this information with us today. Great stuff bookmarked

Feb 05, 2010 10:59 PM
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495

Fred,

The tools of the trade are getting more powerful, and at the same time, easier to use!

Mike in Tucson

Feb 05, 2010 11:28 PM
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

Mike...  the tools are definitely more powerful and easy to use!  I do think one of the key things in marketing real estate is OUT OF THE BOX thinking - there are SO many Realtors out there online, and 90% of them all look and sound alike....  !

With a little creativity, it's really not that difficult to stand out and brand YOURSELF as a knowledgeable, competent agent - and it's all about standing apart from the clutter out there on the internet.  It's what buyers and sellers will notice.

That's why it's nice to see a site like AgentApplause.com - why not get inspired by others outside your market area?  

Feb 05, 2010 11:47 PM
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

Mike...  the tools are definitely more powerful and easy to use!  I do think one of the key things in marketing real estate is OUT OF THE BOX thinking - there are SO many Realtors out there online, and 90% of them all look and sound alike....  !

With a little creativity, it's really not that difficult to stand out and brand YOURSELF as a knowledgeable, competent agent - and it's all about standing apart from the clutter out there on the internet.  It's what buyers and sellers will notice.

That's why it's nice to see a site like AgentApplause.com - why not get inspired by others outside your market area?  

Feb 05, 2010 11:47 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker
Fred..you hit the bulls eye. Again. The buyer and seller and the property itself deserve video..not a slide show with bagpipe, pan flute or piano show tunes tinkling in the background. Everyone wants a visual fix...tap in to the sticks/bricks, the area, and a little of the brand personality of the broker involved, sprinkled on top without being obnoxious.
Feb 06, 2010 12:36 AM