HELP!! Ive Fallen (Into Your Website) And Cant Get Out!!

By
Services for Real Estate Pros with Real Estate Pipeline, Inc.

Ok, so my desk isnt quite this bad....but its a good second place.  So, I figured I would clean it off yesterday during a little down time....

In the midst of throwing away the half eaten bagels and pizza crusts, and countless postit notes with random drivel written on them...I discovered an old issue of Broker Agent News from May,'07

Not entirely significant except that it was open to page 74...and on that page was an article written by Roselind Hejl, a Coldwell Banker United agent in Austin, TX.  Her website is www.weloveaustin.com and the article I was looking at was entitled "Real Estate Web Sites: 21 Ways to Drive Visitors Away".

I emailed Roselind and asked her if I could use portions of the list she provided in this blog and she was happy to allow me to do so as long as I gave her credit for the list and posted her website...Done.  And Done.  Thanks, Roselind!

Anyway...This article is fantastic!!!  Short, concise and right to the point.  Now, having been involved with internet lead generation for over 7 years now, I have seen a metric ton of real estate websites....some good...some bad...some ugly.  And some of them look like they were designed by a 9 yr old on an Etch-A-Sketch

The point is this...Your website is the first impression that any perspecitve internet buyer or seller is going to get of you.  The main goal of your website should be to convey your introduction and message with the fastest and easiest ability possible.  Recent stats show that 87% of all people who bought a house did research on the net BEFORE contacting an agent

Visitors will quickly plow through random sites looking for any and all information that benefits them.  So, rather than make them sift through miscellaneous garbage, give them what they want and they will remember you.  Too much garbage will make them back away screaming...and this list that has been compiled gave us is a perfect example of what not to do...

Here are some of my personal favorites from the list that I have actually seen on real estate sites...

1. Force visitors to sit through your flash introduction.  If you need a "Skip Intro" button, you are off on the wrong foot...

2. "Impress" your visitors with some cool text on top background graphics, or, even better, some cool text on top of background text.  (Honey, where are my 3D glasses??)

3. Shake things up with a blast of your favorite music.  (Nothing like sitting in your living room in your pajamas at midnight doing a little house hunting and getting bombarded by random symphonic notes of Megadeath or Enya.)

4. Blue text on a black background.  (I thought this was a website, not a cave. Someone hand me a torch.)

5. Make them find their own way around!  Post dozens of website links all over the page that lead them everywhere but where they actually want to go...You can include multiple links with different names that lead to the same places in this one.  (Honey, get me a ball of string and some bread crumbs!)

6. Anything that flashes in multiple colors at lightning speed...(May cause nausea, headaches, blurred vision...seizures.)

7. Use every font capable!  And put some of it in ALL CAPS!!  CAUSE THAT HELPS ALOT! (Honesty check -- I dont know enough about HTML to change fonts on this page, or I certainly would have done so...LOL!)

8. Canned content and repeated text for Google.  (Seven Deadly Mistakes Sellers Make??  Who said posting this on your site was a good idea??  Or, repeat after me....home for sale, for sale home, sale home, home sale, sale of home, etc, etc, etc....)

9. Cram your 187 reciprocal links at the bottom of the main page. (What the hell is all this stuff down here???  Ohhhhhhh, I get it. Its helpful links...Home repair in Indiana???  Im in New Mexico.)

10. You must fill out this profile before we move forward. (Oh well, I didnt need to work with you anyway.)

11. Pop ups!!!  (HELP!! Wheres the BACK button????)

12. Disable your 'Back' button.  (Sing it with me.....Welcome to the Hotel California!! You can check out any time you like, but you can never leave!)

So, there you have it.  Those are all things I have seen...Im sure there are others. Id bet you have a few of them on your list as well, so lets hear em!!!

 

If you have any questions about Clint, hit him up on Twitter, or follow along on FB.

 

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Show All Comments
Rainmaker
571,868
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos

Hey Clint,  Maybe you should do a " Messy Desk " contest !  LOL  The one that gets me is the dark text on a dark background.  I thought perhaps it was just my system.

Feb 18, 2010 06:27 AM #58
Rainmaker
1,637,960
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I told someone here on AR to take off their stupid background music once & he laid into me but good on it!  As you say, keep even your stupid music to yourself!  Good post with some truthful humor.

Feb 18, 2010 06:39 AM #59
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Bill -- Not just you, my man...I find that one everywhere and it makes me think I need a flashlight every time.

Lyn -- Yeah, I have ran into that same page, i think...annoying.

Feb 18, 2010 06:42 AM #60
Ambassador
1,557,648
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

There was a mini-series my husband was watching about "The Village" can't remember the name, but they had a saying "there is no out....there's only in" This reminds me of that. :)

Feb 18, 2010 06:55 AM #61
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Karen -- LOL! Thats funny. ;-)

Feb 18, 2010 07:01 AM #62
Rainmaker
432,579
Shanna Hall
Real Estate Solutions - Kirkwood, MO
I love selling houses!!!St. Louis, MO 314-703-1311

Excellent post!!!  And very helpful!!!  I learned a couple ofthings- now I need to learn how to impliment them on my web page- or shall I say un-impliment them;)

Feb 18, 2010 10:43 AM #63
Rainer
12,552
Gail Zaccaro
Prominent Properties Sotheby's Int'l Realty - Alpine, NJ

Yes, I thought it was my desk too! It is a great idea to clean it up and then you find great treasures you forgot about. Love the six inch Hooker Heels-Iwear them all the time!

Feb 18, 2010 12:55 PM #64
Rainmaker
334,102
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Your blog has brought to light some things that I should be correcting and thank you.

Ty

Feb 18, 2010 01:13 PM #65
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Shanna -- Thank you very much! Un-impliment is the word youre looking for....LOL ;-)

Gail -- Six inch hooker heels.......ahhh...... ;-)

Ty -- Im happy that it was of value to you!

Feb 18, 2010 11:01 PM #66
Rainer
394,015
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

I'm trying to imagine what a site would look like if it had all of those features at once.  :)

Feb 19, 2010 05:22 AM #67
Anonymous
Ryan McMahen - Realtor (Regal Realtors, Rockwall TX)
I dunno bout yall... But its those websites wheres the people be typin like theys talkin that gets me in a tizzy. Seriously! And it's even worse when they do it in their listings!!! It's embarassing for all of us! Lol.
Feb 19, 2010 01:52 PM #68
Rainer
222,458
Jirius Isaac
Isaac Real Estate &TriStar Mortgage - Kenmore, WA
Real Estate & loans in Kenmore, WA

What a great list and I am surprised at how many agents still do some of these things.  Way past time to stop.

Feb 19, 2010 03:32 PM #69
Rainmaker
97,845
Kathie Burby
Coldwell Banker Mother Lode Real Estate - Sonora, CA
REALTOR, SFR, Tuolumne County Real Estate Guide

All great points. If I go to visit a website and it takes more than 30 seconds to download because of all the stuff I am so out of there!

Feb 20, 2010 10:49 AM #70
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Jean-Paul -- Aggrevating. ;-)

Roselind -- Real estate trivia....OMG, I was googling that term the other day and found DOZENS of sites that have a real estate trivia page. GAG!! :-)

Ryan -- LOL!!! Point well taken.

Jirius -- Agreed!

Kathie -- Amen to that!

Feb 21, 2010 11:04 PM #71
Ambassador
4,320,028
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Clint - thanks for sharing some excellent suggestions of what NOT to do. I don't think I do this, but I will have to go back and check. I've been told folks like my site and the information, but I am now thinking there maybe more stuff there than needed. Time for spring cleaning.

Jeff

Feb 23, 2010 01:12 AM #72
Anonymous
Jeff Stinson

Good points.  So your saying all the things I hate on other peoples websites I should not integrate into my own. :-)

Any feedback on my website anyone?

www.kasteelproperty.com

Feb 23, 2010 03:00 AM #74
Rainer
135,682
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

Hilarious post.  Were the additional comments from Rosalind or you, because whoever it was is quite the comic?  It wouldn't be so funny if it wasn't so true.  I crack up at some of the website I see out there, especially the etch-a-sketch ones.

Feb 25, 2010 12:30 AM #75
Rainer
117,698
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

This is so funny and on point. People know "me" from my site and blog and it feels good that I work hard to work a good impression.

Feb 26, 2010 12:36 PM #76
Rainmaker
189,766
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Jeff -- My pleasure. I hope you dont find anything wrong. ;-)

Jeff -- Thats it, Yes. ;-)

Matt -- The additional comments.....both of us, actually. ;-)

Bev -- Thats the best way to go about it. ;-)

Feb 28, 2010 11:24 PM #77
Rainmaker
184,324
Aaron Silverman
SuccessfulRental.com, Bluewater Property Management, LLC and Lowcountry Turnkey Properties, LLC - Charleston, SC
Improving Real Estate Experience through Education

Great list.  Amazing how many sites do those things.

Mar 15, 2010 08:35 AM #78
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Rainmaker
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Clint Miller

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