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Luxury Real Estate Marketing Essentials:Gain New Perspectives

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Services for Real Estate Pros with Napa Consultants DRE00893924

Art: You may not always like it but it gives you a new perspective. It takes your mind to new places where it has not explored. As a luxury real estate marketing professional, we recommend frequent trips to art galleries and art museums. It opens you up to new experiences, new idea and increases your “vocabulary” in the Language of Luxury.

This weekend we drove to Los Angeles from our home in Santa Barbara, for quick hit of culture at the Los Angeles County Museum of Art. A new outdoor sculpture was installed since our last visit there and it takes center stage in the expanded campus of exhibit buildings. It is comprised of rows of streetlamps clustered in a square pattern, adjacent to the new Broad Contemporary Art Museum building.

Contemporary art often causes me to scratch my head and wonder, “what were they thinking”? Where is the meaning? How does a single blob of color on an otherwise blank canvas constitute art? It wasn’t until I walked through this sculpture and noticed the shadows that it cast, did this sculpture became art to me. From a distance it was mildly intriguing. But, when I got up close, where I was able to participate with it and move between the lampposts, it truly captured my imagination.

I took one of these photos while on my back looking up to the sky. It occurred to me that streetlamps are never next to one another. They are always spaced apart to do their job. Together, they now create a beacon of light guiding people to the museum and inviting them in to gain new perspectives.

By Ron Seigel, Partner – Napa Consultants, International

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Comments(6)

Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

You mean you laid on the ground in a public place and didn't take a picture of all the people staring at you? LOL

I really liked the part about "participating." You'll probably enjoy a piece of public art that I participated in recently: http://activerain.com/blogsview/1549139/can-you-see-me-can-you-

Mar 25, 2010 04:10 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Russell,

Yes, because I adhere to the principle, "What You Think of Me is None of My Business!".  After all the key is to follow one's own heart and integrity!

Mar 25, 2010 07:53 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

I too like the "participate" part.  My husband is an artist and he specializes in nostalgic art.  He paints classic diners in the 60's with classic cars, neon lights reflecting on wet pavement and every baby boomer that comes in to view his art participates by remembering the experience.  Participation is HUGE!  You have to totally get into what ever it is. Great point and great post!

Mar 25, 2010 01:34 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Evelyn,

Thank you for wyou wonderful insights.  Sound like your husband understands participation!  Congratulations to both of you.

Mar 26, 2010 02:58 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

My first thought when I saw the first picture was how cool it would be to walk through it and be amongst the lights.  I was going to ask if people could walk through, and then I read the rest of your post.  I love the picture taken from the ground!

Mar 26, 2010 04:26 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon,

Ron is quite the adventurer when it comes to taking the right picture!  Thanks for the comment.

Mar 26, 2010 04:52 AM