Only 10% Ever Responded. EVER!

About 5 years ago, I created a test project, to find out how local agents were doing in terms of responding to email requests from MLS.ca, the national real estate site. I created an email account that couldn’t be traced to me, and requested further information from 130 agents about properties they had listed on the MLS. I was not prepared for the response!

With a deafening roar of silence, they didn’t respond! I got 2 auto-responses the first day, and over the next week I received some generic emails and a couple of incredibly aggressive emails telling me that they’d give me more information when we viewed the property.

I was gobsmacked!

I never did hear back from the other 116 agents! I probably shouldn’t have been surprised, because I am so totally used to returning a call from an ad and having the person thank me profusely for calling them back because they called 9 or 10 other agents and no-one else called them back! What I noticed with these types of calls was that I could be calling a couple of days later, and still be the only agent to call them back! Huh?

Yes, the numbers say that 48% of agents NEVER return calls or follow-up with prospects. 48%!!! How wild is that?

Do YOU return calls? Really? Always?

As to those email inquiries, not much has changed; I repeat my experiment annually, and this years test resulted in an 18% response rate! I’m looking for a new place to call home, and I have emailed several agents asking for more information and have not heard back from one of them. I think I’ll go email them right now and order a Double Whopper with Cheese, a Large Fries and a Strawberry shake! I’m pretty sure they’ll respond to this request!

Why don’t agents return calls? Well, there are 12 main types of Call Reluctance which we go into during our ‘Your Call To Success’ program.

Check it out by visiting my blog at http://ThatRealEstateCoach.com and requesting your free coaching call, or you too might find yourself getting free uniforms and whoppers for lunch. Seriously.

Don’t let the fear hold you back.

We can help you.

We want to help you.

It’s not a big scary process.