I know that the industry standard for CRM (Customer Relationship Management) tools in the Real Estate industry is most likely Top Producer. But I have had a great deal of success with GoldMine from FrontRange Solutions. I thought I would do a run down of the feature that I like the most.
- I do not have to be connected to the Internet to have access to my data. I have this installed on my laptop so I can get access where and when I need to.
- I can customize the product to the way that I do business. I use the linking feature of Goldmine with the Hierarchy tree to create a virtual folder. Basically everything that is in my listing/buyers folder get scanned and placed in my computer system. (See Picture Bellow) By clicking on any of the records on the left I am able to get to all the relevant documents for that transaction. This has made my life infinitely easier
- GM automates all of my marketing. Both physically and email. This makes it easy to do lots of followup.
Please let me know what CRM Tools you are all using?