Toyota is Coming!

Real Estate Agent

Anyone that lives in Northeast Mississippi knows about the Toyota announcement last week.  To re-cap, the plant is finally going to open.  The first cars will roll off the assembly line next fall.  The impact is going to be felt throughout the region, but Lee, Union, and Pontotoc counties will see a dramatic effect almost immediately. 

What, exactly, is that effect?

First and foremost, the Community Development Foundation predicts that the announcement means 10,000 new jobs for the region.  That, obviously, is great news.  While it may not solve all of our problems, it does mean that we'll see the unemployment rate go doen substantially over the next year and a half.  Over the last two years, unemployment in the area has hovered at around 11%.  Most folks in the know, predict it'll slide down to under 5% by the time the plant is up and running. 

Second, Toyota is bringing executives and managers with them.  That's around 400 upper middle class families coming into the region.  We're talking about established, relatively well-off families that will add to our tax base and stimulate the economy.

That said, there is a lot of buzz about what's going to happen in the real estate market as the Toyota personnel move in and get settled into the community.  For homeowners that have no intention of moving anywhere anytime soon, I've got good news for you.  You can count on your property values increasing at a rate higher than the regional average.  For the foreseeable future, that's probably only a couple of percent annually.  If that doesn't sound like much, consider that right now, houses are selling for almost exactly what they did three years ago - and in some cases, they are selling for much less.  I'll take 2 or 3% per year over that any day.

People that currently have their homes listed should thank their lucky stars.  There are new buyers coming into the area in bigger numbers than we ever seen before.  The chances of your house selling at close to list price are a good as they've ever been (and maybe ever will be).  The bad news?  Sellers that have waited to shop for a new home until after they sell are going to see much more competition for that next house.  That translates to higher prices.  My advice is to find your next house and lock in a contingent contract soon - very, very soon.

If you've been on the fence about whether or not to sell your house, the time has come to get it on the market.  As I said previously, the value of your home is going to go up slightly over the next couple of years.  That begs the question: Why not wait until homes prices have climbed a little more?  The answer is simple.  There is a small window of time during which Toyota is re-locating families into the area.  There is a finite number of homes they can buy.  Over the next 120 days, hundreds of them are going to be purchased.  If your house is on the market, priced fairly, and in the 'target zones' for these buyers ($125K - $350), it stands a very good chance of selling very quickly.  If you wait in an attempt to get more, you'll be selling during a period when their is much less demand and.  That, as anyone, who's ever sold a home knows, is a crapshoot.

My advice is to take the safe bet and sell now.

If there's anything I can do to help you or if you just want to ask a question, feel free to contact me anytime.



Chris deLambert retired from the United States Army after 20 years of distinguished service.  He is now a licensed Realtor and certified Short Sale/Foreclosure Resource serving all of Northeast Mississippi, including Lee County, Pontotoc County, Union County, Itawamba County, and Prentiss County.  His office is located at 1720 McCullough Blvd in Tupelo, MS. You can call him at (662) 891-8942 or reach him via email at  His website, provides potential homebuyers and sellers with an array of data and tools without any registration requirements. 


Comments (2)

See as it is.....Toyota


One thing you are missing in the equation.  People moving there have also had to sell/leave their homes in places that real estate is not well.  We lost over $105,000 on our home in Tennessee, so don't think for one minute that people buying homes in Tupelo are going to expect increased prices.  You are setting yourself up for failure if you think for one minute that homes will increase. The market across the USA is BAD and people will not buy if prices are too high (or even consider moving there). Take into account that people coming in have also had to sell their homes when leaving the place they have left.  We are consider coming to Tupelo and believe me I am going to be looking to recoup my losses from Tennessee!

Aug 01, 2010 12:02 PM
Randy Landis
Retired in Samar - Tupelo, MS
Overseas Retirement Consultant

I'm not exactly sure where and how you compiled these numbers, but not all jobs equal a house sale! The Lexington, KY, economic model is what we could normally expect to happen to our area and moreso during a normal market. Until consumer confidence improves, don't expect (or predict) the next housing boom. Being opptomistic is always a good trait, but being realistic is much more accurate with our housing picture.

Aug 06, 2010 09:20 AM