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Twitter and the Realtor... How can you not get it?

By
Real Estate Agent with Real Estate Places CA BRE #01802964

Ok, so you KNOW I dig technology, partially due to my previous occupation in that field. 

Alas, Twitter, foursquare and Layar is not foreign to me, and now that Trulia has a Layar overlay... hmm, yes, testing that one out...

Ooops - off subject so soon. 

What I really want to talk about is Twitter - you know - the thing where everyone knows each other as @something... 

The first comment I get is "why"... And I get it - the question that is, why bother with this new fangled thing?

Let me give you an idea, someone once told me facebook is like a cocktail party - only you can get buzzed at home and if you don't want to give out your number, you can ignore people... 

Twitter is a lot like that, the key is to work locally, in your area and get to know people around you. What you have access to, is an opportunity to converse with locals you would otherwise never have met. 

Remember how we used to sponsor little league, so for the joy, and some for the calculated option of being able to talk to parents about real estate, you now who you are. 
Twitter allows you to do the same thing - only it is free.

Ok - so now that I got your interested - let me answer that question - you get to the local people by using the search feature... 

So, I live in Temecula - search for tweets with temecula in them... You will see something like "Passing through Temecula - long drive ahead" - ok, that is NOT who you want to follow. 
However, you may also see "eating out in Temecula tonight at Penfolds", now you have local flavor... Follow that person, there is a chance they will follow you back, and by doing so, you potentially can expose yourself to their network... A big cocktail party here. 

The other thing is to look for hashtags #, these are search terms attached to tweets - locally for me, #temecula and #temeculatweets are popular and used by a large group of individuals. 

Now - finally - how do you meet people? 
It is called a "Tweetup", and here, we get together once monthly - roughly - tweeters from all ages and walks of life, we have coffee or next time we will taste wine I think (here is the opportunity to get buzzed in public). Oh, and yes, those are now "Mets" in your database, many who hand you their cards and ask you to stay in touch, not just on Twitter... 

Karen Crowson
Coldwell Banker Residential Brokerage - Rancho Bernardo, CA
Your Agent for Change

You know Terkel, I've read this type of thing before.  I guess diving into each and every aspect of Social Media is a long-term strategy, but so far, I've had a to be a bit selective in order to manage my time well.  But it's definitely on my radar screen!

Aug 12, 2010 03:13 AM
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

Karen, I hear you - and rather than just ranting, I am trying to give you some tips. 

Seriously, I spend less time on SM than I do on door knocking, and I actually think SM has bigger potential, but door knocking has been a good performer too. 

I do all my SM in the am, twitter is a 10 minute thing for me, I keep up with my tweeps, congratulate those who stick their heads up and tell me it is their anniversary... You know. the usual stuff. I just don't spend piles of time on it.

Aug 12, 2010 03:16 AM
Ernie Steele
Lebanon, PA

Terkel...This was an informative post...Twitter is probably the one social media thing I'm interested in but haven't taken the plunge as yet...Thanks and enjoy the day.

Aug 12, 2010 03:18 AM
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

Ernie. I hope this helps you. Feel free to ask me questions if you have them. 

And if I can give you any advice to get started, download tweetdeck to manage it for you - it will make it easier to get the searching figured out.

Aug 12, 2010 03:26 AM
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Terkel:  Good advice for making twitter work local! I am on twitter but I have not searched for local tweets just local twitter users, so I will have to try it!

Aug 12, 2010 05:45 AM
Terkel Sørensen
Real Estate Places - Temecula, CA
Realtor, 951.805.0773 , Bank owned and Short Sales

you should Jane. 

That explains why you have not been to the tweetups and participate in the ongoing discussions... I know you are here. 

Aug 12, 2010 07:00 AM
Anonymous
Tassia Bezdeka

Another good way to capture Tweeps in different areas: http://www.twitterlocal.com

It's an Adobe Air download- once installed, you can search within a radius around a zip code, multiple searches/feeds/etc.

Great post, Terkel!

Aug 13, 2010 09:59 AM
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