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October 2010 | |
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From the Publisher View our upcoming deadlines for this month. Check out our website and blog at HomesAndLandMedia.com Become a fan on Facebook! |
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What Are Industry Leaders Saying? "I started advertising in Homes & Land in 1989, and the very next year, I was the top-producing Century 21 agent in the United States. Last year, our team was again No. 1 in the Century 21 family, and we are still advertising in Homes & Land. Coincidence? We don't believe in 20-year coincidences. But we do believe in the enduring value and tremendous marketing exposure we receive from Homes & Land, which literally puts us in front of millions of prospects generating leads through its excellent print and online channels. And we love that Homes & Land uploads our listings to major websites like Google, Yahoo! and Trulia. It's been a great relationship!" Marty Rodriguez, Century 21 Top Producing Century 21 Agent in the United States 1990-2000, 2004, 2008, 2009 |
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Tips to Put a Successful Prospect Marketing Plan in Place by Brian Wildermuth, RISMedia What are you doing to prospect for new business? When I pose this question to brokers and agents, I usually don't get a concise response. I usually hear a laundry list of things that agents are trying to do or would like to do, but no actual plans. Putting a successful plan together and getting it off the ground only takes a little bit of planning. Read More |
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How to Break Through the Clutter The average American comes in contact with 3,000 ads per day. Eight out of nine are ignored. How does your marketing become the one that makes it through the clutter? Consistency. Studies show that consumers need to see an ad three times for it to make an impression and 27 times before it will sink in. Here's How to Build Consistency |
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Letting Go to Succeed by Michael Russer (aka Mr. Internet) What's holding you back, really holding you back from achieving all that you hope to achieve? Is it lack of skills, contacts, leads? The quick response to this question for most people is something they are lacking, that if they only had or could acquire, everything would change for the better. What if instead we let go of certain things so that we are free to grow and achieve unfettered. Read Article |
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"As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal." Seth Godin, The Blizzard of Noise |
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Russell Haskins, Homes & Land Phone: 865-680-4233 Marketing Minute Edited by Adrian Amos |
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