Publicity, Pay or Play... either way it's gonna cost you!

Real Estate Sales Representative with Sage Executive Group Real Estate

Years ago, while still donning my Communications and Public Speaking cap, I had the privilege of writing a chapter in a compilation book. As a marketing professional, I was asked to deliver some content on Media - how and when to purchase flights, radio vs. in-print costs, apples to apples oranges to oranges etc.

As an Adult Education instructor at Red River College I had just completed writing the curriculum for a course on Media Buying, along with a 100+ page student workbook.  This should be a breeze' I figured, noting the Editors has asked for a mere 15 pages of copy. Ten weeks later, bogged down with Writers block, and deadlines looming, I had a new realization. It's one thing to write for a Workbook or manual - as a technical writer - quite the other to be a creative writer, with the intent to interest your reader in the content.

Finally, with 12 hours remaining in the first draft deadline, that all too familiar 'deadline' adrenaline rush kicked in, and Publicity - Pay or Playsprang to life. And as of 12 hours ago, on the eve of another deadline, I attempted to take that chapter, from it's dirt world existence - and launch it into the cyberworld.

Introducing, my first, amaeuture attempt at an eBook. It's not fancy ... but I'm still putting it out there. Any comments, tips, tricks, advice - bring it on! I'm ready!!

 Cover of Book



Posted by

Sharon Lancaster

Real Estate and Marketing Professional

Homes From the Heart


This entry hasn't been re-blogged:

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British Columbia Central Okanagan Kelowna
Canada, eh

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Michael C. Price
Keller Williams - Ann Arbor, MI
Ann Arbor-Real Estate Strategist

hey..congrats! I know how much work this involves. I have created on-line training and it requires a lot of work.

Oct 18, 2010 06:34 PM #1
Elite Home Sales Team
Elite Home Sales Team OC - Corona del Mar, CA
A Tenacious and Skilled Real Estate Team

Congratulations.  It is not easy or everyone would do it.  Continue on and see how the third and forth books look.

Oct 18, 2010 06:58 PM #2
Maureen Fukumoto
Help-U-Sell Realty Pro - Mililani, HI

Sharon, I didn't have time to read the whole ebook but i like what I read.  I'll finish it tomorrow. Congratulations.

Oct 18, 2010 09:19 PM #3
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Sharon Lancaster

SRES, Realty Executives Okanagan
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