A Bad Picture Could Cost A Home Seller Thousands. Selling By Design-Staging, Fresno C

Home Stager with Selling By Design-Staging

There they sit, the UNSOLD, (like the last kid picked for the team) nice homes in good neighborhoods, great curb appeal, but ignored by buyers. As a home staging professional in Fresno, CA, I have been asked by people why some homes sell quickly and why others remain for sale for months, sometimes even a year or more. This sad drama is taking place all over the country, not just in Fresno.

We know, it's the economy, right? Partially, but not completely. Many homes sell within a few months, some in as little as a week. So what is the problem with the houses that don't sell? Ask any home stager, or look through the MLS ( Multiple Listing Services) pictures, and you will find the answer.

Assuming that the home is priced correctly and is in a good location, the reason it remains on the market could lie in the photos posted on the Internet. Since over 80% of potential home buyers begin their searches on line pictures of homes for sale are critical. If the photographs present the home poorly many buyers won't even consider visiting the house in person. The list below highlights just some of the problems displayed in pictures that are costing home sellers thousands of dollars. These examples are from actual listings.

  •  Too much furniture makes the rooms appear smaller and hides the home's features.
  •  Outdated or very large furniture. Clutter on kitchen and bathroom counters. (Please put the toothpaste in a drawer).
  •  Toilet seat left up.
  •  A cluttered or messy office, can't even see the desk
  •  A bed with such huge lumps under the spread that it looked like a body was under it. ( True story).
  •  Floral, cowboy, rooster, ivy or any wallpaper design that was from another decade.
  •  A big screen tv blocking a window.
  •  A tv left on when photographing the room. It just looks tacky.

               Before listing a home real estate agents look at the home thoroughly and give the owner detailed suggestions about how to prepare the house for sale. Many agents recommend that the owners consult with a home staging expert who can see through an impartial eye what needs to be done and can give the home owner suggestions regarding decluttering, furniture arrangement, paint and repair needs. The owner is free to disregard the suggestions, implement them themsleves or hire the home stager to make the home picture perfect.

A simple walk through staging consultation is usually under one hundred dollars. The cost of a complete staging job will vary in accordance with the needs of the home. When the home is market ready the Internet photos will draw potential buyers, not drive them away. 

A picture may be worth a thousand words and a good one could be worth thousands of dollars.


( This post is a revision of one I posted last summer, but thought it was a subject worth revisiting.)

                  Before and After Shots                                                                        




Posted by

Linda Thompson

Fresno, CA- home staging and redesign services

                  Selling By Design-Staging

Selling By Design-Staging specializes in giving homes an edge on the competition by creating atmospheres that are appealing, inviting and that say to potential buyers "Welcome home." For more information we invite you to visit our web site at   http://www.sellingbydesign-staging.net


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  1. Dinah Lee Griffey 12/09/2010 09:42 AM
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Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

It does need to be repeated frequently Linda and this is a well written post.  How about posting a couple example photos (the good and the ugly) to get more attention?  Hope you're busy!

Dec 09, 2010 03:11 PM #1
Reno, NV

It is truly amazing how Seller's will allow their property to be shown..... we all have "true cases" of the worst possible presentation of a home.  Families are so different.... how they live and the environment in which they can "thrive"..... OMG...... the "things" we have all seen.  Staging is the answer to getting a home SOLD. Most Sellers need help and insight to getting a house "listed", which is a mindset, helping Seller's to let go of "home".

Dec 09, 2010 05:00 PM #2
Linda Thompson
Selling By Design-Staging - Fresno, CA

Hi Ginger,

Thanks for your comment. I was busy until the past few weeks. This is the slow time for everybody associated with real estate I guess.

I am going to post some before and after shots. Did not have time today. Had a tight schedule, but will post them soon.

Hi Teri,

I agree. Sellers are often unknowingly unwilling to "let go" of a home even when it is for sale. They are so attached to their things that they can't see what potential buyers see.

Dec 09, 2010 05:10 PM #3
Patricia Ebrahimi
SHOW SMART! HOME STAGING & Color Consultant - Rockville, MD
Home Staging the Washington DC Area from Rockville MD

True, true, true.  And, I've read the stats may be over 90% these days for the first sighting being online pics.  Looking forward to pictures. 

Dec 10, 2010 02:22 AM #4
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Pictures can assist in the sale.....GOOD ones!

Dec 10, 2010 03:26 AM #5
Linda Thompson
Selling By Design-Staging - Fresno, CA

Thanks, Patricia and Kathy for you comments. Will be posting some pics today.

Dec 10, 2010 04:29 AM #6
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

The photos are a good addition Linda.  Nice work.

Dec 10, 2010 12:06 PM #7
Christine Dyson
Visual Appeal Home Staging & Redesign - Brantford, ON
Visual Appeal, IADIE & RESA

Great post.  As an MLS junkie, I am astounded at the pictures I see.  Given the increase of people looking on line, I wonder why pictures of messy tool rooms, dogs lying on beds and kids watching tv are posted.

Dec 12, 2010 03:26 PM #8
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