Integrity... websters describes it as...integritat-, integritas, from integr-, integer entire
1 : firm adherence to a code of especially moral or artistic values : INCORRUPTIBILITY
2 : an unimpaired condition : SOUNDNESS
3 : the quality or state of being complete or undivided : COMPLETENESS
synonym see HONESTY
It should be synonyism with REALTOR. We are in the business of TRUST, we must gain trust from our clients in order to do a transaction, we must TRUST the title company, the inspector, the surveyor, the loan officer and the list goes on... we all hear " build a team of trustworthy people and companies".
Yesterday I received an email that puts real estate in a shady light, it was "Buy a foreclosure in your area starting at $10,000. " well folks, I don't believe those exist in my area. Of course I could be wrong and I wasn't going to spend the money to prove it to myself. But, listen to the ads on TV now, I just heard one.." real estate agents dont tell you about these because they can't make enough money on it"... talk about shadiness and perpetating the image of shadiness. so, how can we REALTORS combat this?
Thru our personal integrity one client at a time? That does work, its slow and its pure...maybe NAR could talk about INTEGRITY in the next ad campaign?
Personal integrity is something we all have ... its a given when we are born, its not for sale, it can only be given away.. .once its gone its very difficult to regain. Integrity .. what we all live and earn by. Keep it yours forever and you will reap those benefits of being known as the realtor with honesty and fair values to all clients.
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