February 2, 2011
Since the weather outside is frightful and my husband is watching a Duran Duran documentary on VH1 Classics, I've had a few hours this afternoon to hit some books that have been on my nightstand for awhile.
I'm currently reading:
"Birthing the Elephant" by Karin Abarbanel and Bruce Freeman. The subtitle of the book is "The woman's go-for-it! guide to overcoming the big challenges of launching a business". So far I've taken two big ideas from it and I'm only a quarter of the way through. The first idea is that you shouldn't let "naysayers derail your business". I know that's pretty basic but sometimes things that people say to me cut a little too deeply. The book's advice is not to ignore creative criticism but don't put it front and center either. The second idea is the concept of "swapping brains for bucks". I love this idea, the basic concept is that for everything that costs a lot of money to implement there is a lower cost solution that you can come up with if you spend some time thinking about it.
"Medium Raw" by Anthony Bourdain. Mr. Bourdain is outrageous, over the top, and generally unpleasant. That said nobody comes to the point quite like Anthony Bourdain. If you're a fan of "food porn" like I am, it's fun to read Bourdain just to see him skewer everything from the Food Network to his friend Mario Battali, and to live vicariously through someone who against all odd survived to the ripe old age of 55 and became an unlikely celebrity in the process.
"Guerrilla Marketing Attack" by Jay Conrad Levinson. This book is about six years old now and I'm just dabbling with it, but I like to pick up some of the older books because you can tell which of their tactics have stood the test of time and which are just a fad. So far the big take away from the book is the seven word credo "commitment, investment, consistent, confident, patient, assortment and subsequent." Essentially this credo is just a reminder to stick with your plan and ride it out.
I've also got the following magazines on my bedside table, "More", "Real Simple", "Better Homes and Gardens", "Traditional Home" and "Architectural Digest".
Reviewing my list I'm left with two realizations, 1. I just may have ADD and 2. I think I need a Kindle so it won't be so obvious that I have ADD.
Have a productive and enjoyable last few weeks of winter because the groundhog says we're getting an early spring.
Tamara
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