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Sometimes the key to sales is simply having the right product at the right price at the right time!

By Richard Weisser

Real Estate Broker/Owner with Richard Weisser Realty

February 03, 2011 11:59 PM

Supply and demand. We hear those words every day, and yet we often ignore them when it comes to selling real estate.

That is because many sellers still think of a real estate sale as an emotional rather than a business decision. The assumption is that a buyer will “fall in love” with their house and pay any price that is demanded.

However the majority of today’s home buyers are more interested in taking advantage of the soft market and getting a great deal. The new status symbol is how LITTLE you paid for your home.

Selling any home in today environment is as easy as pricing it correctly from the start. The window of opportunity for success is typically only thirty days and it is essential to get off and running in pace with the market. A house that lingers will lose value every day that it is listed for sale.

Selling an overpriced home is like trying to sell an ice-cold beverage in a snowstorm.

It might happen, but it probably won’t!

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Don MacLean

New England Real Estate Center Inc. - Easton, MA

Realtor-Homes for Sale- Easton, Mass 02356

So true

No matter how thirsty someone is ,they will only buy what monies are in there pocket and most want to leave with a quarter.

Business is business.

Enjoy the day

Feb 04, 2011 01:49 AM

Connie Goodrich

Keller Williams Realty - McKinney, TX

CRS ABR (McKinney Realtor)Texas

Buyers .. I have asked that very question when I have seen them turn away from a lovely home that met all criteria .. they couldn't find a thing wrong except ... it wasn't a "deal". I would ask them if they wanted a home for the family or an investment. There answer helps direct either me on what to show or centers them back on what is important. Great post for thought.

Feb 04, 2011 02:14 AM

William Feela

WHISPERING PINES REALTY - North Branch, MN

Realtor, Whispering Pines Realty 651-674-5999 No.

Unless that beverage is a COLD beer at the Super Bowl! But, otherwiseyou are right. The offer I wrote 2 days ago was more emotion than business.

Feb 04, 2011 02:41 AM

Ann Allen Hoover

RE/MAX Advantage South - Hoover, AL

CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

This concept is so hard for most sellers to accept AND they really are shocked when I would rather not take the listing than price it like they insist.

Feb 04, 2011 04:01 AM

Jim Hale

ACTIONAGENTS.NET - Eugene, OR

Eugene Oregon's Best Home Search Website

I especially like the line "the new status symbol" is how little you paid.

Frugality and responsibility are definitely in....now if we can just convince government at all levels as well.

Feb 04, 2011 07:09 PM

Israel Rothman - upLog.org

SocialMediaSystems.com - Boerne, TX

Yu just perfectly defined Internet marketing my friend.

Feb 05, 2011 02:13 AM

Tni LeBlanc, Realtor®, J.D.

Mint Properties, Lic. #01871795 - Santa Maria, CA

Tenacious Tni (805) 878-9879

Good point. When I'm working with a buyer the key is finding something that is priced right and available. Sounds easy but in today's market it can get complicated. Sellers that are sharp enough to price their home correctly will get the proper attention immediately.

Feb 05, 2011 02:16 AM

Wade Mattingly

WEICHERT Realtors--Bluegrass Living - Lexington, KY

It's all about getting the client to understand the importance of what you are saying. Which is sometimes easier said than done.

Feb 05, 2011 04:22 AM

Kimberly Brandon

Smart Moves Real Estate - Venice, FL

Broker/Owner

Price is King - price it right for location and condition and it will sell........

Feb 05, 2011 04:26 AM

Barry McCormack

Ultimate Homes - Autaugaville, AL

Homes in Spain for your dreams

Never a truer word/phrase spoken. With permission, I would like to re-blog this on my blog too as it's so relevant in my business in Spain too.

Feb 05, 2011 05:02 AM

Beverly Carlson

Carlson Properties 325-721-2429 - Abilene, TX

Abilene's Staging Realtor

I like what you said about selling an over priced house is like selling an ice-cold beverage in a snowstorm.

Feb 05, 2011 06:05 AM

Gene Riemenschneider

Home Point Real Estate - Brentwood, CA

Turning Houses into Homes

I can always drink a Coke, but I never want a Pepsi. But I know what you mean. People are very practicle these days.

Feb 05, 2011 07:08 AM

R Grodin

Worland, WY

Feb 05, 2011 07:12 AM

stan albert

Remax Premier Inc. Vaughan Ontario - Vaughan, ON

Richard. great blog. well said. when I was in retail, that was always the case. by tmes we think we've got a great product to sell but sometimes the price or location does not always fit the bill. That's why we always have to have more homes to sell in a specific area or at least know them by prior inspection. Knowledge is awesome and will pay great dividends.

Feb 05, 2011 08:39 AM

Lynn B. Friedman CRS Atlanta, GA 404-617-6375

Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA

Concierge Service for Our Atlanta Sellers & Buyers

Richard,

You are almost at your 1,000,000! I am approaching my first "points" target this week.

Lots of dedication and work at AR! As you are listed as an AMBASSADOR, I guess I may contact you if I have questions!

My experience is that the Buyers with cash want a REALLY great deal - however they themselves define it! I gree with your statement above.

Have a happy day -
Lynn

Feb 05, 2011 09:03 AM

Diana Mehnert

Coldwell Banker Harris McHaney & Faucette - Bella Vista, AR

Great point. The price is the key, price it right when you list, (that's if the Seller will listen).

Feb 05, 2011 10:01 AM

Mike Henderson

Your complete source for buying HUD homes - Littleton, CO

HUD Home Hub - 303-949-5848

This is a great point. I'm going to use it for my next class for sellers.

Feb 05, 2011 10:25 AM

Lyn Sims

Schaumburg, IL

Real Estate Broker Retired

Great points about correct pricing in this 'plump' market. Too much inventory with too much fat.

Feb 05, 2011 11:51 AM

Marte Cliff

Marte Cliff Copywriting - Priest River, ID

Your real estate writer

Study after study proves that people buy from emotion and justify the decision with logic.

But perhaps in today's market, with some buyers, the dominant emotion is to attain the status of having gotten a "real steal" in the purchase of a home.

Feb 05, 2011 11:51 AM

Brad Hornshaw

Brad Hornshaw Realtor Lynnwood, Bothell, Everett - Lynnwood, WA

Realtor, Listing Agent, Buyers Agent, Investments

Hi Richard Money is tight these days only natural people are trying to get the most out of theirs...........Brad

Feb 05, 2011 03:24 PM