I consider Todd Carpenter a friend. He's insightful, unabashed and as transparent as you're going to get while leading the social media efforts for one of (or is it THE) largest trade organizations in the United States.
(I'm glad to see he considers me the same.......a friend anyway, you'll see how I know that after reading his article)
In your March issue of REALTOR® Magazine, the cover story is written by Todd. He does a masterful job of making the case of why less is actually more when it comes to social media. I don't think everyone is going to agree with his opinion, but he does a really good job of making his case. If nothing else, this article should give you pause to think about how you are using the amazing social tools at your disposal and does your strategy align with the inherent strengths of these platforms.
I've been thinking about this same thing since I saw Todd leave an update on his Facebook page a couple of months ago. It's probably time for me to reign in my connections so those I do have can be more meaningful. I've always used 'lists' on Facebook in the past to achieve what Todd talks about in the article. After reading his article, I may be re-evaluating that strategy.
If you only have time to read one article today, make it this one:
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