Top 10 Tools On Zillow For Real Estate Professionals

Services for Real Estate Pros with Zillow

A few years ago I wrote a post on the 10 things professionals could do on Zillow and it still gets a lot of traffic.  So I thought it was time to update the list!  It is amazing how much better and more dynamic the tools for agent have gotten on the site. 

With more than 19 million people visiting the Zillow website and Zillow Mobile applications each month*, this is a huge audience for you to grow your business.  Here are my favorite 10 tips to get started.

1. Create a profile.  Want links back to your site? Great visibility to millions who visit Zillow every month? It all starts with creating a free account on Zillow. Start by clicking "Register" in the upper right-hand corner of the the site.  Be sure to register using the same email address that you use as the contact address on your listings.  Check out this video for more information on how and why to activate your account.

Rate Your Agent2. Get Reviews. Agent Ratings and Reviews (see screenshot) are a powerful way to help potential clients understand the high service levels an agent is able to provide.  A Zillow Premier Agent with just 5 reviews tends to get about 150% more leads than one with 0 reviews.  We offer great tools to help you get more reviews.

3. Zillow Advice. This is a question-and-answer forum that brings home buyers, sellers, owners, rent, landlords, lenders, and other real estate professionals together in a very helpful way.  Answering questions helps build your online reputation of being knowledgeable about a particular region or subject matter. You can also subscribe to RSS feeds or get email alerts for any topic and specify your geographic location.

4. Zestimate Accuracy Chart. How many clients have said, "..But Zillow says...?"  Equip yourself with the Zestimate Accuracy Chart so you can describe to your clients - using data - how accurate the Zestimate® home valuation is in your specific county.

5. Comment publicly on a Zestimate . As the homeowner or the listing agent, you can leave public comments on a listing on Zillow when the Zestimate is too high, too low, or just right on a particular home.  It is yet another marketing opportunity to publicly demonstrate your expertise and explain how the Zestimate relates to the home's listing price.

zillow local market data6. Local market data: Zillow has data on more than 100 million homes in the U.S.  We aggregate all this data and package it up under the Local Info tab.  Here you can easily create powerful trend graphs and use the import feature to place this information on your site or blog. Remember - content is king!

7. Zillow Widgets. Want free, relevant, interesting and dynamic real estate data for your website or blog - for free?  Then, look no further than the Zillow Widget page (see screenshot).  We feature many great widgets such as Most Expensive Local Homes, Local Mortgage Rates, Recently Sold, Agent Review Widgets and more!

Zillow iPhone App8. Zillow Mobile Apps Download one of our free, popular iPhone, iPad, Android, Blackberry or Windows Mobile applications. They are all GPS- enabled, meaning that as you are out driving around with clients, you can easily see the estimated values of homes around you.

9. Zillow Profile. Yes, back to this one.  Now that you've created the account, make sure to fully deck out your profile.  This includes adding things like links to your Facebook, LinkedIn and Twitter accounts; including a video; adding marketing text; and of course uploading a photo.  Here is a great example of a complete profile.

10. Zillow Academy This is a lot isn't it?  And there is much more!  If you want to keep on top of all the ways to use Zillow AND learn about other online marketing techniques, please bookmark  We have awesome classes every week!

*Source: Internal tracking by Omniture, March 2011.

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Re-Blogged 1 time:

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  1. Torgie Madison 05/30/2011 10:41 AM
ActiveRain Community
The Art Of Marketing You
Zillow Discussion Group
Services for Real Estate Professionals
Lead Generation
Free Tools For Real Estate Agents

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Bryan Robertson
Los Altos, CA

This is a great summary of all the features of Zillow.  I've bookmarked for future reference.  Thanks!

Apr 15, 2011 03:37 AM #1
Jon Cagle
Senior Loan Officer at US Bank Home Mortgage - Eugene, OR
Lane County Oregon - Direct FHA, VA, USDA Lender

Thanks for this great information! As a lender it will work for me.

Apr 15, 2011 04:50 AM #2
Torgie Madison
Quicksilver Real Estate Solutions, LLC - Portland, OR
Websites and Contact Management

I think a lot of Realtors are still on the fence about Zillow, but it's great to see all the tools Zillow has created for the industry. Thanks for the list and the links!

Apr 15, 2011 06:05 AM #3
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Thanks guys!  Torgie - When you say they are 'on the fence about Zillow' - I assume you mean on the fence about the Zestimate.  I know a lot of conversations are happening about that number - but in the same token, a lot of conversations are happening about real estate then, which is a good thing.  I hope agents can see beyond this to all the other great marketing tools Zillow offers = because there is a TON of traffic there for them to take advantage of! Best!

Apr 15, 2011 06:47 AM #4
Jim Paulson
Progressive Realty (Boise Idaho) - Boise, ID

Great summary Sara, thanks.  I didn't know we could comment on our listing's Zestimates.  I am off to check mine to see how close they might be.

Apr 16, 2011 07:55 AM #5
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Interesting information.  I like the idea to comment on a Zestimate. I will use it for sure. Thanks!

Apr 17, 2011 01:07 AM #6
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Sara Bonert

Real Estate Internet Marketing
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