Recently, Realtor Magazine had a great article about how to get the word out to prospects that you are 'THE' expert in your market. Some of the ideas included writing articles, giving speeches and interviews, holding seminars or e-classes, creating in-depth reports, writing a book, sending newsletters, joining a club, getting designations and having a polished website.
Now is the time of year that many of us will be putting together business plans for 2007 and deciding which of the above ideas to incorporate. You are probably thinking to yourself, these are all great ideas, but I don't have another minute in my day to do another thing. Although many of these ideas you would need to do yourself, such as joining a club or getting a designation, many of them you can delegate to a Virtual Assistant.
There is an old saying, 'You are only as good as your last sale.' But really you are only as good as your last marketing effort. You are THE expert, but does anyone know it?
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