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The Sign of a Smart Broker

By Brian L. Sirota, Esq.

Real Estate Broker/Owner with Bristar Realty (Realtor/Attorney) BRE: 01005471

June 07, 2011 01:05 PM

Imagine being an established brokerage in town when, suddenly, another realty company opens next door. A huge sign goes up: "BEST REALTY!"

As luck would have it, yet, another brokerage opens its doors. A huge sign goes up: "LOWEST COMMISSION REALTY!"

What does the smart broker in the middle do?

He puts up the biggest sign of all: "MAIN ENTRANCE!"

Offering the Best Service and Commission Rebates to Buyers in Orange County Cities: Irvine, Tustin, Newport Beach, Huntington Beach, Seal Beach,Anaheim, Anaheim Hills,Brea, Yorba Linda, Fullerton,Mission Viejo, Lake Forest,Costa Mesa,Long Beach,Laguna Beach:

Brian (714) 501-7660: (877) 641-6964; www.bristarrealty.com; www.housingvibes.com

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Rebates to Home Buyers of Equity Sales in Orange County, California, by an Attorney-Realtor

Equity * Short Sales * Probate * New Home Construction Sales * Probate Sales * Divorce Sales

(714) 501-7660: (877) 641-6964; www.bristarrealty.com; www.housingvibes.com

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Michelle Francis

Tim Francis Realty LLC - Atlanta, GA

Realtor, Buckhead Atlanta Homes for Sale & Lease

Brian,

Smart way to deal with the additional agents in the same complex.

All the best, Michelle

May 28, 2011 10:43 AM

Melinda (Mel) Peterson

Grants Pass, OR - Bend, OR

The Savvy Broker - ABR, CRS

Very cute Brian. When competition is stiff... go bigger! Ha!

May 28, 2011 11:20 AM

Brian L. Sirota, Esq.

Bristar Realty (Realtor/Attorney) - Orange, CA

For Solutions: (714) 501-7660

Thank you Michelle!

Melinda, bigger is better, sometimes.

May 28, 2011 12:39 PM

James Loftis

RealEstate911.com - West Palm Beach, FL

RealEstate911.com

Seems like a great way to deal with the situation. Good luck.

Jun 07, 2011 01:08 PM

Scott Godzyk

Godzyk Real Estate Services - Manchester, NH

One of the Manchester NH's area Leading Agents

Great solution Brian, biggest isnt always better just bigger, low costs gets usually what you pay for ever, the middle survives all the ups and downs and is the one most people will choose.

Thank you James!

Scott, I agree, though savvy shoppers can have the best of both worlds.

Jun 07, 2011 01:11 PM

Anna "Banana" Kruchten

HomeSmart Real Estate - Phoenix, AZ

602-380-4886

How about some walking sandwich boards on heavy traffic days - of course we know where the arrows point!

Jun 07, 2011 01:54 PM

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

I like it...but some how I don't think the others would be to thrilled.

Jun 07, 2011 02:33 PM

Anna, sandwich boards....hm....interesting.

Evelyn, I appreciate the support. I agree, Realtors would not be thrilled, but consumers would be.

Jun 07, 2011 02:38 PM

Harrison K. Long

HomeSmart, Evergreen Realty - Irvine, CA

REALTOR , GRI, Broker associate, Attorney

Brian ... Like many professional REALTORs®, I like it when other agents market and talk about support for private property rights and customer service.

Jun 08, 2011 10:41 AM

Michele Myers

Prudential Homesale Services Group - Harrisburg, PA

Harrisburg/Hershey Realtor

I find this an interesting and creative way to beat the competition at their own game. Thanks for sharing and good luck.

Jun 09, 2011 12:53 AM

Right on Harrison.

Michele, thanks for the compliment.

Jun 09, 2011 08:01 AM

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

Brian --- a very clever solution indeed. Sounds like a very effective marketing campaign to deal with the promises of the "competition".

Jun 11, 2011 05:06 AM

Thank you Michael.

Jun 11, 2011 09:34 AM

The Sign of a Smart Broker

Comments(14)

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