Statistics about SMS Marketing and Mobile Usage - Tampa, Florida
Did you know that the first mobile phone system was actually launched in 1956 by Ericcson and not with the first handheld mobile phone in 1973 (which was by Motorola and cost $3995.)
Why do I mention this? Well smart phones are getting smaller, less expensive yet more widely used. However, in the US, most companies are missing the boat when it comes to SMS marketing in Tampa, Florida.
SMS Marketing (also known as Mobile advertising, Mobile Marketing) is cell phone marketing.
Here are just some statistics about the under-used platform of SMS Marketing
2010 Mobile Phone Subscribers passed 5 billion (considering that there are only 6.8 Billion people on the planet (give or take a few hundred thousands) that equates to 73.5% of the entire world population had a mobile device in or by 2010. Now thats a lot of people that you, as a business owner, can market to via cell phone marketing.
In the US, 90% of every person (man, woman, child) has a cell phone. According the US News, in Dec 2010, there were 310 million people in the USA. That means you can target 279 million people with cell phone marketing.
Here is how powerful cell phone marketing is:
1.475 Trillion (yes with a T,) SMS messages were sent in the first three calendar months of 2010
By the end of 2010, it is estimated that SMS traffic was 6.5 Trillion
Greater than 90% of all SMS messages are read within 60 minutes of being received
Think about it, SMS messages are pretty quickly. Most people are going to respond to SMS messages being sent to them by someone. Human nature.
Tampa Florida SMS Marketing gives Tampa businesses the ability to reach out to clients and potential customers where they are most like to be found and follow a call to action - On their mobile device.
SMS Marketing, Tampa Florida is not just about QR Code Coupons Campaigns, or Short Code Opt in Services. There are many things one needs to consider when evaluating a new SMS Marketing Campaign in Tampa, Florida.
- Expected Results
- Being able to combine Mobile Advertising Tampa Florida with current marketing campaigns
- Your ability and comfort level to be creative
- Most important, proper process flow
- For instance, one would have a hard time viewing a video or website that is NOT properly optimized for mobile platforms after scanning a QR Code in Tampa, Florida with their smart phone.
Check out the video for more facts. And meantime, check out some results of case studies on mobile marketing on my website
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