You Can Be a Referral Magnet

Real Estate Agent with AgencyOne HQ Bellevue WA #108058

This is a great blog written by a colleague in Colorado Springs, CO. It speaks of a way on how to grow your business. Send referrals to other businesses and they will help build a referral network for your business as well. You reap what you sow. Help others and they will help you. It's simple and true. I hope that you enjoy it.

Original content by Rebekah Radice

realtor referral magnet Ralph Waldo Emerson said, “It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself.”

Helping someone grow their business while helping you at the same time can be like Christmas in July. You have a present to give at a time when people are least expecting it.

The Law of Reciprocity works based on this theory; that what goes around comes around. So how can you put this into action within your business?

A simple way to build an abundant business for both you and those around you is to cross refer. Cross refer simply means that you are asking how you can aid in the growth of someone else’s business. By understanding what type of referrals they would like to receive, you open the door to cross referral karma.

How Does Cross Referral Karma Work?

The trick to cross referral karma is not so much in the doing as it is in the asking. To identify who your referral partner’s potential client is, you need to ask a lot of questions and then just listen. Get to know their business.

Understand what makes them tick and what it is they need from you. By learning the ins and outs of one another’s business, you open the gateway to exponential growth within your business.

Once you understand their business, your next step is to let your cross-referring partner know that you will do your best to send referrals their way! It’s that simple!

The law of reciprocity spells it out this way - When you do something for someone else, they feel a compelling urge to reciprocate. Now isn’t that a beautiful thing?!

Create Your Own Referral Club

It shouldn’t be a far stretch to assume that you are talking to multiple people at any given moment that could refer potential buyers and sellers to you. (If you’re not, that’s a subject for another time!) Every one of these people could be your next referral karma partner!

Who Are They?

  • Appraiser
  • Inspector
  • Past Client
  • Handyman
  • Landscaper
  • Electrician
  • Painter

Now go through your database; choose 3 people per day to schedule a meeting with. Prepare a simple script explaining your goal.

For example:

“Hi Dave, I’m looking to expand my business and felt that we might be a benefit to each other. I would like to ask for 30-45 minutes of your time where I can get to know your business and see if there’s a way that I can refer clients that are in need of your services.

Would you be available this week? I have time on (1st time and date option) or (2nd time and date option). Do either of those times work for you?”

The idea behind this referral strategy is creating a mutually beneficial team of referring partners. Your “club” should feel as if they’ve joined a support team that will push the limits of their business beyond the boundaries they set for themselves.

You can become a cross referral magnet! All you have to do is ASK.



You Can Be a Referral Magnet was written by Rebekah Radice.







Rebekah's Mortgage Grapevine (unashamed plug) provides insight, education and musings on anything from mortgage lending and real estate, to social media, marketing and all things relevant to your everday success! If you want to learn lots of cool things, have your thoughts provoked, AND be entertained, be sure to hit the SUBSCRIBE button to the right! 


Rebekah Radice | Mortgage Loan Originator

Want to know more about me?  Just Google Me! 

T: 719.387.1368 | Email: | Website: |CO & NMLS Licensee: LMB100010938 & 288596 | Benchmark Mortgage dba Ark-La-Tek Financial Services, LLC | 12 E. Kiowa |Colorado Springs, CO 80903


FREE Marketing, Sales & Success Strategies for Colorado Real Estate Agents:

Free Help for Colorado Real Estate Agents

Find Me Online!

Rebekah Radice FacebookRebekah Radice TwitterRebekah Radice LinkedinRebekah Radice Blog


Recent Articles from Rebekah's Blog

6 Ways to Drive Traffic to Your Website or Blog

How to Use LinkedIn to Generate Real Estate Business

What Happened to My Loan Approval

Top 5 Reasons You Should Blog on Active Rain



Comments (2)

Judi Boad

Hi George~ Great re blog! Good advice for all of us.

Isn't Active Rain the best?...

Jul 11, 2011 02:24 PM
George L. Rodriguez
AgencyOne HQ Bellevue - Mill Creek, WA
Your Personal R.E. Professional Broker, R.E. Exper

Hello Judi,

I thought it was good advice and worth passing on the word. I do learn a lot on ActiveRain. I really enjoy using it as a learning tool.

Jul 12, 2011 04:20 PM