Joy Daniels created a post entitled It is what it is. The post discusses how this phrase applies to her Realty business.
It struck me that as a Stager, I deal with this attitude on a regular basis. In fact, it is my job to take 'what is' and feature 'it'.
I identify the special 'it's on buyers 'I want' lists found in each home. Then, I tell them how to show off this feature to best advantage.
When the seller is open to the changes necessary to prepare their house for sale, my job is much easier.
When the seller feels 'It is what it is' and refuses to prepare their house for sale, my job is much harder. I know that this attitude will hinder the sale. Homes must compete for the buyer's dollar. They will choose the home that offers the most for their dollar.
Sometimes, the attitude of 'It is what it is' springs from a lack of funds. The seller simply does not have the budget to prepare their home for sale. In this case, it is my job to find economical ways to prepare the home. I rely on 'sweat equity' to accomplish this. No matter what the budget, sweat equity costs only time and energy. The more skills the seller has the more that can be done.
'It is what it is' is the most frustrating when the seller is neither physically nor financially capable of making changes. This means that the home will go on the market unprepared. The appeal of the home will be limited to those buyers willing to buy a 'fixer upper'.
The more buyers the home appeals to, the better its chances of selling quickly and for a good price.
'It is what it is' works best when 'It' is prepared for sale.
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