How many times during the three hour Deal or no Deal show on Wednesday night, did we see that commercial that said JCPenney was open at 4 am on Black Friday? Best Buy & Circuit City opened at 5 am. Kohls also opened at 4 am this morning. Each year it seems to be earlier than the year before. Value City opened at midnight today. All to get a head start on the Holiday shopping season.
Well today is Black Friday. I did what I was supposed to do. I went to the mall this morning at 4 am. There were lines everywhere. There were door busters and coupons that gave additional percentages off. People camped out in front of Best Buy overnight. Inside, the line for the checkout began at the back of the store, and ran like a meandering stream all through the store, which must have taken a couple hours to get through. Could DVD's at $4.99 really be worth standing in line for hours in below freezing temperatures at 5 am on Black Friday?
I think perhaps we can learn from this experience. We should have an After Thanksgiving Sale on our listings. For the next 4 hours only, our sellers are giving away an extra $10,000 in Buyer credit for closing costs! Hurry! it is for a limited time only. Sale begins on Black Friday at 4 am. You should wear comfortable shoes, and bring a jacket. Quantities are limited!
Inventories are high, prices have been reduced. Buyers are not in a hurry. Perpaps it is time to get creative! What do you think?
Don Bradbury Coldwell Banker Heritage Quakertown Bucks County Real Estate
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