Vidlisting will begin offering performance based pricing for video tours for residential properties in South Florida. We'll be adding other areas in the United States over the next few months.
What Does Performance Based Pricing Mean?
Property videos are actually advertisements. Advertising is generally priced on the actual or anticipated views not the cost of production.
Performance based pricing shifts the costs of residential real estate video tours from production to marketing success. Instead of paying an upfront flat rate fee for 6 months, you pay only a small variable fee per view. In short, the total costs are in relation to the amount of video views that you receive.
You'll receive all of the same benefits under either Performance Based Pricing planincluding:
- onsite filming
- editing
- professional narration in three languages
- up to 6 months of hosting
- standard level video distribution to real estate video portals
Here is the rub: Anyone can buy a video camera and charge you to make a video...not many companies seem to have any investment in wat is important: the success of your advertising. The industry may see tying compensation to the success of your property video as disruptive, but you likely won't.
How Does It Work?
The process for performance based prices is easy.
Customers can choose between two performance based plans. One plan has a small upfront fee at the time of filming and a lower set of per view fees. The second plan has no upfront fees and a slightly higher per view cost. Both plans have monthly caps - all views after the monthly cap has been reached are included at no aditional cost.
The first 200 views under each plan are free for both plans. Customers will be billed every 30 days for 3 months. The final three months are included at no additional cost. You'll be able to delete your video anytime after the first thirty days and only pay for views up to the time of deletion.
If your video isnt watched, you dont pay.
U.S. Pricing
This pricing model has a variable monthly cost based on the performance of your property video as measured in views. In short, you pay in relation to the number of views that we provide using our innovative distribution system. The pricing is a simple sliding scale and only applies to the first 90 days of your video listing. You'll get your first 200 visits free and there is even a way to cap your monthly investment.
Low Monthly Cap Plan
Upfront fee | Day 1-14 | Day 15-30 | Day 31-60 | Day 61-90 | Day 90-180 |
$75 | $0.12 | $0.10 | $0.08 | $0.05 | No Cost |
The initial 200 views after signup are free - additional views cost the indicated number of credits
Monthly cap for cost per click is $150 per month - you can discontinue at any time after the first 30 days without penalty and only pay for views up to that point
No Upfront Cost Pricing Plan
Upfront fee | Day 1-14 | Day 15-30 | Day 31-60 | Day 61-90 | Day 90-180 |
None | $0.20 | $0.20 | $0.15 | $0.10 | No Cost |
The initial 200 views after signup are free - additional views cost the indicated number of credits
Monthly cap for cost per click is $250 for the first 30 days and $200 per month thereafter
you can discontinue at any time after the first 30 days without penalty and only pay for views up to that point
Payment Calculation
Each payment is calculated on a sliding scale rate for a given time period multiplied by the number of views of your video for that same period. Any views beyond the monthly cap are included at no additional cost. Members of certain real estate agencies, associations, and other organizations may have pre-negotiated special pricing available to them. This plan has a 30 day minimum; if videos are discontinued before the end of the 30 day period under either plan, the full first month's cap will be charged.
Why This Approach?
We've talked to a lot of REALTORS(r) over the past 6 months and received a lot of feedback. We've discovered that customers want:
- to have pricing aligned with their interests
- to be able to spread the costs over time
This is our approach to hopefully resolving some of those issues. http://Vidlisting.com has growing traffic - we recently had 90,000 property videos watched in a single month. Our video distribution strategy ensures that your property video gets in front of prospective buyers.
How To Find Out More
Give us a call at 1-305-720-2272 if you are interested in finding out more about this plan, comment in this post, or email me directly at tony@vidlisting.com. Let us know what you think about this customer aligned pricing model. It's new, disruptive, and places the burden of our compensation on your success.
Tony
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