Your website can be a powerful tool for catching an audiences’ attention and spurring them on to take action. Sure, in our social media driven age, it can be tempting to rely solely on your interactive approach, but there’s something tried and true about having a compelling website that will drive leads to become clients.
Interested in learning if your website has what it takes? Read on!
According to a recent study by the Missouri University of Science and Technology, participants were asked to on two simple factors: visual appeal and design. They were asked to rate 25 different websites, spending an average of 20 seconds on each site.
We know, it doesn't sound like enough time to get a fair assessment of a site... but guess what? It is! In fact, it takes less than 2 seconds for a viewer to form their first impression of you’re site.
You’ll need to capture your audience quickly and peak their interest to ensure they stay on your site long enough to find out more about who you are and the services you offer. Creating an enticing first impression can make all the difference in making sure viewers stay on your site rather than finding a more intriguing site to view.
Let’s take a look at the break down of this study and what sparked the most interest:
•Logos: Visitors spent about 6.48 seconds focused on this most identifiable portion of a site.
•Navigation menus: Users spend almost as long (6.44 seconds) studying the menu on a webpage.
•Search box: This area kept visitors' attention for more than 6 seconds.
•Links to social utilities: The fact that participants in the study focused on social-media icons for 5.95 seconds reveals just how important it is for your business to offer opportunities for customers to engage with your brand and other customers.
•Primary image: Visitors perused the main photo or graphic on the page for 5.94 seconds.
•Written content: This element took up 5.59 seconds of their time.
•Bottom of the page: That's where users ended up, engaged for about 5.25 seconds in that location.
It’s clear that every aspect of your real estate website is important! If you’ve been so focused on your logo that your content has taken a back seat; now is the time to focus in on those weaker elements of your site.
If you’re not sure where to start or would like a pair of fresh eyes to look over your site and evaluate your areas of improvement; let us know! As Real Estate Virtual Assistants we help clients on a regular basis with website maintenance, logo creation, copywriting and much more!
We’d love to talk with you about how we can help create a compelling real estate website that will make a great first impression and keep your audience interested for much longer than 20 seconds!
We look forward to hearing from you!
Allie Coyle
Blogging & Copywriting Specialist
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