Luxury Real Estate Marketing Tip: Be Consistently Remarkable!

By
Services for Real Estate Pros with Napa Consultants

Being at the top of your game as a luxury real estate marketing professional requires being consistently remarkable. Market leadership requires it. 

When was the last time you felt uplifted by a customer service experience?  How many people did you tell about it? Did you go out of your way to acknowledge this to the service provider and or their superiors? 

You may consider this a random act of kindness. But, it is just as important as leaving big TIPS (to insure prompt service). And, it keeps you focused on being remarkable, yourself. 

People tend to pass along, to others, their negative experiences at  a significantly higher rate than their positive ones.  So what can you do to ignite a chain reaction of positive buzz about YOU?  Be remarkable in some way that stands out from your competition.  Then be consistent at being remarkable! 

Being consistently remarkable is a true sign of a market leader. Trader Joes exemplifies this principle, brilliantly. TJs, as many loyal customer refer to the company, is a privately owned, specialty grocery store with 365 stores in 31 states.  Their company culture is very strong. They take great care of their people and they have a knack for consistently selecting great people. 

One of the most consistently remarkable attributes of this fine company is their esprit de corps, otherwise known as team spirit. You always feel uplifted by the high positive energy among the employees. Everyone pitches in to help each other, too.  Job satisfaction must be very high as we often ask the TJ staff if they enjoy their job. The answer is a resounding yes,, every time. 

Discover what you can be consistently remarkable about in your luxury real estate marketing practice.  Then, practice deliberate acts of kindness by letting others know that you appreciate their remarkable service.  This keeps you focused on being remarkable, too. 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Ambassador
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John McCormack
Albuquerque Homes Realty * www.AlbuquerqueHomes.com - Albuquerque, NM
AlbuquerqueHomes.com, Albuquerque Homes Realty

Good afternoon Ron and Alexandra -

What a great analogy my friends!  Your title sums it up so very well too.  Suggested.

Aug 06, 2012 06:26 AM #1
Rainmaker
4,606,929
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Dolores loves to shop at the Trader Joe's store in Gaithersburg.


Have an outstanding week with your camera in hand.


Aug 06, 2012 06:49 AM #2
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Dick Greenberg
New Paradigm Partners LLC - Fort Collins, CO
Northern Colorado Residential Real Estate

Hi Ron & Alexandra - excellent insight on customer service standards, and Trader Joe's is a great example. I only have limited experience with them - sadly, they're not in Colorado, since alcohol sales aren't allowed in grocery stores (except for 3.2 beer, whatever that might be).

Aug 06, 2012 07:30 AM #3
Rainmaker
983,785
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Alexandra-I can honestly say that you my dear are consistently remarkable in all you say and do.

Aug 06, 2012 07:32 AM #4
Rainmaker
557,657
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Alexandra,

Words like deliberate, strategic all go into consistently remarkable.  Like Trader Joes, haven't we seen this from all the Olympians?  It's great to read blogs that exemplify excellence, such as yours! g

Aug 06, 2012 08:19 AM #5
Ambassador
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Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Colorado Living!

We are getting a Trader Joe's in Denver somewhere but the location is being kept secret for now.  Being consistent is great advice.  It is a good thing when clients know what to expect from us on a day to day basis.

Aug 06, 2012 11:31 AM #6
Rainmaker
1,967,994
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

LOVE Trader Joe's!  The closest location for me is over an hour away.  We have been trying for years to get one nearby and finally it's going to happen.  Our new Trader Joe's opens next month!  

Aug 06, 2012 11:25 PM #7
Rainmaker
2,342,011
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I use to love shopping at Trader Joe's in Virginia....but alas we do not have one here.  Great analogy and suggested as well.

Aug 07, 2012 02:51 AM #8
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Toni Weidman
Sailwinds Realty - Trinity, FL
26 Years Selling Homes in New Port Richey, FL

We don't have one here, Alexandra. We had them in LA and Atlanta but not here but the closest is Sarasota. I agree with you about their consistency.

Aug 07, 2012 04:11 AM #9
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Marilyn Boudreaux
Marilyn Boudreaux, Century 21 Mike D. Bono & Co.'s - Lake Charles, LA
Lake Charles LA Century 21 Realtor

very true for repeat business, a good testimonial is the best referral!

Aug 07, 2012 07:56 AM #10
Rainer
327,099
Jeff Ragan
Ming Tree, Realtors Real Living - Eureka, CA
Luxury Agent, Northern California

The thing that amazes me about companies like TJ's and Starbucks and In-N-Out is how the management passes down that positive spirit!  In the real estate world, it's not enough that we are consistently remarkable; each of our team members has to capture that vision as well.  That requires a level of leadership and integrity on our part that can't be faked.

Aug 08, 2012 04:59 AM #11
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Luxury Real Estate Branding, Marketing & Strategy
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