Green Home Marketing
Successful home builders understand in order for them to stay relevant within their marketplace they need to differentiate their HOMES from the rest of the market. Green home building has become a popular way to step out from traditional home building into an expanding pool of buyers looking for a smart, energy efficient, durable and healthy home.
As green home marketing/sales professionals what we do is, instead of waiting for the homes to be completed to start marketing, we start marketing during the construction process. We start by creating an informative website that helps showcase the homes, community and perhaps the most important thing helps to educate home buyers on the values and benefits that high-performance homes offer while shortening the time a finished home is on the market maximizing the home builders ROI.
At appropriate times during construction we will create a series of “behind the walls” buyer events showcasing and explaining the building and design process, an extremely effective interactive type of open house.
By blending traditional real estate brokerage services with a hybrid marketing –public relations approach we can provide targeted marketing, branding and product knowledge at competitive fees.
Experience and Bio
Adrian Willanger has over 20+ years’ experience in marketing and sales of new construction and is LEED Accredited by the United States Green Building Council has an MBA in Sustainability from the San Francisco Institute of Architects, certifications from Earth Advantage, Built Green, EcoBroker, Portland State University (SEO & SMM) and has a Six Sigma Lean & DFSS certification.
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