How many times have you caught yourself uttering these very words?
The phone rings and almost instinctively you say:
"Hi, who's this?
Can I call you back in a minute?"
Let me just issue a very sharp warning...
Today's eager consumer wants answers now! They want solutions now! If they've taken the time to read your website and call you, it signifies a greater degree of commitment. Sure some of these leads will amount to nothing, but others, well...you just never know!
Don't get caught red handed saying "I'll call you back in a minute" only to return their phone call a day later! If you have to write their name and number down on a post-it and stick it on your computer screen and/or on your rear-view mirror or stereo in order to remember, so be it!
Either way, just remember, that every new lead is a new relationship asking to be nurtured and cultivated. Like a parent to a new born, give them the attention they need and deserve!
If the source of your leads is your social media marketing efforts, they require that much more attention!
So, what are you doing to nurture your leads?
ricardo@ricardobueno.com
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