The market is shifting...and we are growing

By
Home Builder with The Flooring Girl

Yes, this year has really been off to a fast start.  Even the winter months have been busy.  The real estate market has been buzzing along and most of the real estate agents are singing a different tune this year.  They are saying they are BUSY.  They are optimistic...quite a different tune from the last few years.  And the home improvement market is HOT, too. 

 

hardwood flooring oakIt's really a double win for us.  Those staying in their homes want to improve their floors...and those moving to new homes need to refinish and improve/replace the floors.  Oh, and we are even getting calls from many about to put their homes on the market.  So, I guess, it's really a triple play.

 

So, what are we doing to capitalize on this shifting market?

1.  We are hiring!  We can barely keep up with our leads now, so I'm looking to hire a sales person/design associate. I might even consider hiring a part time sales person, too.

2.  We are expanding our crews to keep up with the demand for work.

3.  We are aligning ourselves with more real estate agents, as well as inspectors.

4.  We continue to expand our presence online.  Our website is being found and it continues to grow.  Right now, we are putting a big push on getting more online flooring reviews - on Angie's List, on google places, and on our website.  We are now incorporating this as part of our process with our customers when we give them a thank you gift.

5.  We continue to invest in our unique positioning - The Flooring Girl - and improving our branding efforts.  It's working, and we have so many ideas!

 

We are very excited for the year ahead...and spring is just around the corner!  Here's to a wonderful 2013!

 

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Ambassador
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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Debbie that is awesome the direction that your business is going.  You are doing all the right things which is destined to lead to more success.

Mar 15, 2013 12:43 PM #1
Rainmaker
1,763,811
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

You are doing a great job of handling the market shift Debbie. You are an inspiration!

Mar 15, 2013 06:41 PM #2
Rainmaker
2,666,604
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

George - Thanks so much.  I really appreciate that.

Tom - Thanks you.  It's onward and upward this year.

Mar 15, 2013 07:15 PM #3
Rainmaker
1,496,276
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Debbie, you have a great plan of action to meet the demands of the market. All moving in the right direction!

Mar 15, 2013 10:44 PM #4
Rainmaker
2,666,604
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Beth - Thanks so much!

Mar 16, 2013 07:07 AM #5
Rainmaker
706,595
Erika Rogers
Red Rock Real Estate ~ Southern Utah's Largest Independent Brokerage - Saint George, UT
St George Utah Real Estate & Relocation Specialist

I love this post Debbie. Great action plan. Wishing you all the best, keep it up!

Mar 16, 2013 12:17 PM #6
Rainer
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Waynette Hoover Araj
Keller Williams Realty - Asheboro, NC
Connecting your Dreams with the Right Real Estate

Sounds like a plan Debbie! Wishing you a very prosperous 2013, stay the best!

Mar 16, 2013 12:24 PM #7
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Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Love the sound of that double win Debbie. I like your plans to meet the rising demands. All the best!

Mar 16, 2013 12:29 PM #8
Rainmaker
2,666,604
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Erika - Thank you so much.  Hoping the trend continues.

Waynette - Thank you, and same to you.

Katerina - Thank you so much.  Yes, it is a double win for sure.

Mar 16, 2013 09:46 PM #9
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Rainmaker
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
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