Q&A - How do you build a real estate team?

By
Real Estate Sales Representative with Keller Williams Cornerstone Realty

Bryan has a great outline of how to grow a team.  Want to grow your business?  This is the fastest way!  But do it right or it will be painful!

Building any team, whether in real estate or any other industry, takes time to find the right mix of people.  It's more than just headcount.  There are many factors to take into considerations ranging from personality traits to leadership potential.  Right now, I'm in the middle of building a team that spans the state of California.  Here are some things to keep in mind while I'm building that team.

 

Q:  Where do you find talent?

A:  One of the best sources of finding team members is personal references from current members of the team.  When you're starting out that includes the people I know myself.  That expands to people known by those I hire.  That connection building in a sense of familiarity which helps the team get off the ground faster.

 

Q:  What traits should you look for in an agent?

A:  That depends on the culture of the team you're wanting to build in the long term.  When you hire successful yet modest people, you tend to get an organization that encourages cooperation and synergy.  When you hire strong "Type A" personalities with big egos, you'll have less cooperation but perhaps more revenue and profit.

 

Q:  How do you add agents to a team?

A:  When forming a new team, you bring on a group of 5-6 agents in one block - usually with a senior agent to anchor and lead the team.  You might have a few more but ideally not less.  The size of the group becomes a magnet for others who become interested in the activity of the team.  Bringing in more agents at that point becomes a process of adding new members on a slow, methodical schedule so the team grows without losing any of the "personality" the original group had.

 

Q:  When do you know you've finished building the team?

A:  That depends on your hiring goal.  If you have territories or neighborhoods, you'll be done when you have all those covered.  If the goal is simply to keep expanding, then you may never be done.  I think the best teams are finished when you've got the number of people needed to achieve control over the markets you're operating in.  Building their market share is better than simply adding new team members.

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 Bryan Robertson, President | T: 650.799.9951 | Email: bryan@arrivva.com | Website: http://www.BryanRobertsonHomes.com |CA License: 01191946 | ARIVVA  | 744 San Antonio Road Ste 24 | Palo Alto, CA 94303

 

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Rainmaker
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Frank Laisch
Orlando, FL
"The Insurance Guy"

Bob, this is an excellent post to re-blog. have good talent is so important

Mar 27, 2013 08:50 PM #1
Rainmaker
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Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

This is a good post to reblog. I had missed the original one.

Mar 27, 2013 08:57 PM #2
Rainmaker
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Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Thanks Frank & Gita.

Mar 28, 2013 01:58 AM #3
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Bryan Robertson
Los Altos, CA

Thanks for reblogging Bob.  It's nice to see the extra exposure.

Mar 28, 2013 05:54 AM #4
Rainmaker
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Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Bryan, it was a great post and deserved it!

Mar 28, 2013 07:34 PM #5
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