Characteristics of a Luxury Real Estate Agent

Real Estate Agent with Susan Johnson Team

What Characteristics Should Your Luxury Real Estate Agent Possess?

Screen Shot 2014-01-11 at 12.25.45 AMA luxury real estate agent is one who is a top class Listing Agent. They sell Luxury homes, but their expertise lies in the listing. Luxury Real Estate Agents generally are local experts and they know how to exhibit these fine properties. They are always well connected and socialize in circles where luxury homes need to be confidentially promoted.

Luxury Real Estate Agents are generally associated with top firms that have local and international acclaims. The luxury agent would have a great business acumen. They would be ambitious and would have an excellent support team to assist them in their day to day business. They would be marketing the home for success reasons more so than the financial reward.

Marketing budgets are never an issue and they would make sure the luxury listing is displayed and marketed as a high end property should, with distinction and professionalism.

Ask yourself, who should be marketing your Luxury Home? 

  • Do they have the right expertise to do this?
  • Do they have a National and International Audience?

Do they have a support team?

  • a closing co-ordinator?
  • a Team Manager?
  • Buyers Agents?
  • Showing Agents?
  • Social Media and marketing assistants?
  • Do they have access to a great legal team?
  • A Videographer?
  • A Specialist Photographer?
  • Luxury Magazines for High End Marketing?
  • Does their Firm have a network of Luxury Agents Nationally and Internationally?

Consider your options and go to the market place with the right team, one who can purvey your fine property with the distinction it requires.

Thinking of Selling Your Luxury Home? Call Susan Johnson of Susan Johnson and Associates with Keller Williams For a confidential interview 704-439-5350

Comments (1)

Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Hi Susan,

Getting to a place of listings luxury properties is one of my goals for the future of my real estate brokerage.  You have laid out good advice for me.

Best of GREAT success to you in 2014!

Jan 10, 2014 02:13 PM