Do listing photos really matter?

By
Real Estate Broker/Owner with Providence Group Realty TREC# 0608931
https://activerain.com/droplet/4mkg

Picture 1 was on the MLS, for 3 listings that either expired or cancelled. Average time on market for these properties amounted to 200 days -- in a hot seller's market.

Picture 2 is a photo of the same property when agent 2 listed. Average time on market for these listings amounted to 22 days -- still in a hot seller's market.

If catalog companies took the same approach to merchandising and positioning as the listings in Picture 1, would companies like JC Penney, Sears, and Harriet Carter exist?

Excellent MLS photos make listings sell!

Picture 1

Picture 2

Example 1 a

Example 1 B

Example 2 a

Example 2 b

Example 3 a

Example 3 b 

 

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Topic:
Home Selling
Location:
Texas
Tags:
marketing
mls
listings
photos
photography
professional
images
positioning
merchandising

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Rainer
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Whitney Watson
First Heritage Mortgage - Henrico, VA

Amanda, A great photo with adequate lighting makes all the difference in the world. The second set of photos says so much more about the houses.

May 30, 2014 05:25 AM #1
Rainmaker
158,829
Amanda Thomas
Providence Group Realty - Plano, TX
​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™

@Whitney, your words paint an accurate picture! :-)

May 30, 2014 08:49 AM #2
Rainer
75,675
Arbie Turner
Keller Williams Realty - Fort Mill, SC
Realtor

Great Post! Great viewpoint relating this to retailers. A picture is everything when it comes to product on the web. Oh and that interior shot is amazing!

Jun 02, 2014 08:14 AM #3
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Rainmaker
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Amanda Thomas

​Broker, SRES®, BPOR, MCNE, ​Certified DRS Agent™
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