Video is the best tool for marketing your business.
With more than 300 videos over the last few years, I know something about this.
Even if you just want to promote a listing you have, or a facet of your business.
You don’t have to have a great video set up. Most smart phones have great video. The iPhone has additional lenses you can add, like the Olloclip for wide angle. You can download intros and footage free at places like XStockVideo.com. Here are19 Websites To Download Free Stock Video Intros & Footage.
Even if you don’t get many views, it lends credibility to your expertise and business.
Plus, if you are having trouble getting your product on page 1 of Google, this often works and even beats out the long-term competition. No wonder Google paid $1.65 billion for YouTube.
For instance, I wanted to have a presence on page 1 for selling copiers in Spokane, so I made a slick but simple video. It was on page 1 the next day!
Here it is!
You don’t even have to use all moving shots. You can use still pictures.
Music can be downloaded at many, many sites, all Royalty free. Two of my favorites are DanoMusic and AudioNautix.
You don’t even have to pay for an editing program. There are several that are free, and if you are familiar with Word, you can use Microsoft Movie Maker. It’s totally free.
Here are some other advantages of posting Videos on YouTube:
1. It’s Free
2. Content is Powerful
3. Potentially Viral
4. Global and Local Audience
5. Demonstrate Your Expertise
6. Selling for You 24/7
7. Give Them a Face
8. Video is SEO Friendly
The social media websites give more weight to video (especially YouTube) than any other media, including clever comments, music, and pictures.
When you post your videos, use tags to link back to the websites you want to promote. This is powerful SEO.
Want to do something that helps move your business along? Try video.
I made this video Friday, and it is already on page 1 of Google searches.