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The Daily 072814 Hot Sheet of Palm Beach Real Estate & FL Realtor News

By Winston Heverly

Real Estate Agent with Coldwell Banker Access Realty 433494

July 28, 2014 12:31 PM

The Daily Hot Sheet of Palm Beach Real Estate & FL Realtor News

Monday, July 28, 2014

TODAY'S TOP STORIES

Zillow agrees to acquire Trulia

The $3.5 billion stock deal announced this morning would combine the two largest online real estate ad listing companies. It's expected to close in 2015. Read more.

NAR: Pending home sales slip in June

While the index remains in positive territory, June's 102.7 is a 1.1% decline from May and 7.3% in a year-to-year comparison. Read more.

Florida Realtors releases Conference & Trade Expo app

The app and its suite of mobile tech tools allow Realtors in Fla. to stay connected 24/7, download handouts, rate sessions and more. Read more.

'Seller-assisted financing' makes a comeback

As home sales slow in some markets, some sellers may again consider hooking potential buyers by offering to lower their mortgage rate. Read more.

Buyers may have more luck with a large lender

Mortgage executives say that some lenders are tightening standards more than others. Only the nation's larger lenders say they're easing access to credit. Read more.

NOW YOU KNOW

Why use video in your next marketing email?

The positive: Customers love video. The negative: It takes a while for a video to load, but tech improvements have resolved many of the issues. Read more.