Build Lifelong Relationships in Real Estate by Getting Personal

Real Estate Technology with IXACT Contact Real Estate CRM

Many agents already know that it takes less time and money to retain existing clients than to acquire new ones. What a lot of REALTORS® don’t know is how to keep good clients after the transaction is complete. Well, with a great real estate contact management software and some best practices in mind, it’s pretty easy.

Maintaining client relationships takes time and effort. It also requires getting a little bit personal!

Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”  How emotional is your “Just Sold” postcard? Your clients might remember you when they receive it – but it’s not personal.

Now, imagine if that client received a message from you saying “Happy Birthday” or “Happy Anniversary.”  That’s personal, and emotional. You took the time to recognize them instead of trying to draw attention to yourself.

And instead of spouting market statistics, what if you took a moment to share some news about yourself? “Got a new puppy and it ate the couch. So cute!”  Or, share a positive experience you had at a local event. You don’t have to be an open book, but be personable. Being personable makes you memorable.

This doesn’t mean you shouldn’t share market news and information! But including the personal touch, and recognizing your client’s milestones are important parts of effective contact management.

Fortunately, there’s an easy way to keep track of birthdays, anniversaries and other notable events. A great CRM for Realtors, like IXACT Contact, will automatically remind you of important dates and lets you easily send out or schedule the appropriate communications. Your clients will appreciate being remembered, and they will remember you in turn!

Your real estate newsletters can also include a personal message from you, which is a great way to share your volunteer activities, your personal thoughts on a topic, or other events in your life. Just customize the personal message in the real estate e-Newsletter IXACT Contact gives you each month. It only takes a few minutes to make your communications more interesting and engaging. Your readers are far more likely to read and respond to messages that contain that personal touch.

Strong, loyal relationships begin with small, consistent steps!

What was your takeaway form this article? Please leave a comment below!

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

Opt In Image
FREE 5 Week Trial
Sign up for a FREE 5 week trial of IXACT Contact's Real Estate CRM now!

IXACT Contact helps you build lasting relationships with past clients, hot prospects, and important referral sources.  The system makes it easy to keep in touch with clients the right way and to generate high quality new leads.  It also helps you manage the transaction side of your business, keeping you organized and in control.


Posted by


IXACT Contact - Real Estate CRM and Marketing Made Easy

Call us at 1-866-665-0018 or email us at


Follow us on Facebook     


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Best Practices
real estate newsletter
real estate contact management software
crm for realtors
relationship building in real estate

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Eren Millam
Realty World Cosser & Associates, Inc. - Chehalis, WA
Certified Negotiation Expert

I tried IXACT contact free for 6 months. Just tell them you are a new agent and ask for the new agent trial. They will, of course, verify so no lying! In the end, it wasn't right for me, but it is a robust system that will work for a ton of people!

Sep 02, 2014 07:52 AM #1
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Rich, among the greatest gifts that come from a career in real estate are the friends we make along the way.  Keeping in touch with them is a joy.

Sep 02, 2014 02:43 PM #2
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Excellent post and illustrations about emotional content.

Sep 02, 2014 04:51 PM #3
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Eren: Thanks Eren - yes, we have an extended 6 month free trial for new agents as part of our Rookie Realtor Program!

Sharon: Agreed! :)

Kimo: Thanks!

Sep 03, 2014 05:42 AM #4
Janice Zaltman
United Realty Group - Boca Raton, FL
South Florida Residential Real Estate

Staying in contact is the most important thing. Each client has different preferences so it would be best to engage with them so they feel comfortable and informed. Entertained would be a plus.

Sep 08, 2014 10:02 AM #5
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You're 100% correct and I can't believe you don't have more comments on this post.  It's so important to have a good CRM!  I've been dialing mine down to be more specific lately with cards, too.  

Sep 08, 2014 12:39 PM #6
Rich Gaasenbeek
IXACT Contact Real Estate CRM - Toronto, ON
Real Estate CRM & Marketing Made Easy!

Janice: Absolutely! 

Jan: Thank you!

Sep 09, 2014 12:09 AM #7
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Rich Gaasenbeek

Real Estate CRM & Marketing Made Easy!
Let's chat!
Spam prevention

Additional Information