ASK AN AMBASSADOR: What's In It For THEM?

By
Real Estate Agent with RE/MAX Elite 513.520.5305 www.LizTour.com SAL.2002007747

Somewhere out there is your next clientASK AN AMBASSADOR:  What's In It For THEM?

Take a look at your blog. 

REALLY look at it. 

Scroll your topic list and what do you find?

How often are you blogging?  Once a day?  Once a week?  Once every lunar eclipse?

Who is your target audience?  And THAT is the meat of where we're going with this post.

If your target audience is other Rainers, then all topics are in play.  Post all you want about points, features, where you are on the Leaderboard, the latest AR bug and whatever else strikes your fancy.

But if your audience is potential home buyers and sellers, here's a safe bet:  They don't care about any of that stuff!  You might as well be speaking an ancient dead language because they would have no idea what we're talking about.

What they want, what they NEED??

SPECIFIC LOCAL INFORMATION:

  • Home search capability
  • Explanations for the home selling process
  • How long does it take to sell my home?
  • What's my home worth?
  • Is now a good time to sell my home?
  • Should I buy a home?
  • Subdivision and HOA info
  • Local amenities (schools, community centers, parks)
  • Fun things to do (festivals, amusement parks, bike trails, etc.)
  • Market reports (yeah, they don't care that you hate to write them)
  • Niche housing information (here's a chance to REALLY expand your business if you make the right choices)

Get the drift?  Every bit of that is about THEM and their neighborhoods.  Yes, you want to show you're successful.  Let them see your listings, your completed sales.  It might be their first taste of how you market (so those pictures on your posts MATTER).

And no, it doesn't hurt to throw in some personal stuff that let's them know about YOU as a person, but the odds of someone searching for Real Estate Agents Involved in Cat Rescue probably isn't strong, but it doesn't hurt for them to know that AFTER they've already found you.

And while agent to agent troubles might make for interesting blog posts, mudslinging doesn't help you make the phone ring.  Turn those "rants" into something educational (from That Damned Agent of Yours Won't Call Me Back! to The Importance of Good Communication Skills in Selecting Your Listing Agent).

Blog self-evaluation is a repeated activity.  It's EASY to drift off target and start writing what's FUN, day after day, until suddenly you've got another 20 blog posts in your archive and not one of them suitable for making the phone ring.  Been there, done that!

So keep asking yourself:

What's In It For Them?

Questions?  Just Ask An Ambassador!

Liz and Bill aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Ambassador
3,959,406
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

What I learned

Dec 13, 2014 10:20 AM #36
Ambassador
2,734,095
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kathy, Thanks for including us in your weekly featured list!

Dec 13, 2014 10:04 PM #37
Rainmaker
3,197,767
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great information. Thanks Kathy for including it....I hope you have a wonderful Sunday Go Packers!

Dec 13, 2014 10:51 PM #38
Rainmaker
974,759
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Hi guys I got this the first time around but thanks to Kathy I got to come over and check it out again... Happy Day

Dec 14, 2014 12:56 AM #39
Ambassador
1,665,184
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Helping you find your way home.

You have to make a cognitive decision as to why you blog, and who your target market is.

Some people blog solely for the SEO, some are all business, and some are all bidness.  And yet others mix it up, and some are just twisted.

Personally... I blog for me.  As it turns out, blogging for me has helped make me visible to the public and has resulted in clients, and referals from other rainers.  That's terrific, yet secondary for me.

And a nice side-benefit has turned out to be the friendships and professional connections and network I've gained over the years.  Allright, maybe that's really the main benefit.

Dec 14, 2014 12:58 AM #40
Ambassador
2,734,095
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Kristin, Rooting for the Bengals and Cowboys here today :)

Beth, It's another good day :)

Alan, I think the purpose can vary pretty radically blogger to blogger.  I think it's also a function of population density in your market.  The bigger the city, the more likely to pick up agent to agent referrals.  If we targeted Cincinnati proper vs. Warren County, we'd probably get more of referrals.  However, a decent part of Cincinnati is outside our comfort level to serve, to that brings us back to more direct to consumer posts with a mix directed to Rainers.

Dec 14, 2014 01:14 AM #41
Rainmaker
800,245
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Great post.  I will take so much a way from this.  I also need to take the time to watch and participate in the classes offered.

Dec 14, 2014 02:54 AM #42
Ambassador
2,734,095
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Cindy, Those classes have helped us.

Dec 14, 2014 04:43 AM #43
Ambassador
4,365,335
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Good advice Bill and Liz, keep evaluating the purpose of each post.

I try for a variety of posts not only because I get bored easily, but I think that the readers do too.  Stuff to appeal to different types of landowners, stuff to appeal to the general public, and then a few for my Ar buds.

Dec 14, 2014 07:11 AM #44
Ambassador
1,168,484
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Bliz, I love everything you said in this post. and I am so thankful that Kathy placed in in her weekly things that she learned. Yes, I don't like doing those Market Reports, but I know that's what they want to know about. Got to get busy putting back out those community and market reports.

Dec 14, 2014 07:25 AM #45
Ambassador
2,734,095
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Bob, There might be lurkers outside of the Rain that read steadily, but I think most find a single blog post as a result of a search and hopefully we have the answers they searched for.  From there they might check out some other posts.

Jerry, They're not exactly fun, but we've gotten our routine in place and it's a few days with no thoughts about what to write because our schedule has already set it up.

Dec 14, 2014 07:38 AM #46
Rainmaker
2,126,048
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I've got to get more "staging" posts and "tips" written.  I've not been especially motivated lately to write the important posts.

Dec 14, 2014 08:39 AM #47
Ambassador
2,734,095
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Sharon, I can relate!  I really need to do more subdivision posts.

Dec 14, 2014 08:48 AM #48
Rainmaker
652,224
Bobbie Smith
Stroudsburg, PA
570-242-1891

Excellent advice Bliz!

Blogging to make the phone ring, that's the best advice.

Once in awhile for fun is OK too, right? LOL

Great advice. Thank you!

Dec 14, 2014 09:54 AM #49
Ambassador
4,301,228
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Liz and Bill Spear - makes sense. We know about radio WIIFM, isn't it? 

Dec 14, 2014 11:53 AM #50
Ambassador
3,060,566
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Love reading your posts and how you continually teach us. 

Dec 14, 2014 12:09 PM #51
Rainmaker
1,279,027
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Bliz~ Always a good idea to do some self evaluation. I need to get on track with more consumer posts!

Dec 14, 2014 12:19 PM #52
Rainmaker
1,468,501
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

My purpose changes from day to day and my posts reflect that - some days it's to impart real estate/market information, some days to get insight/assistance, and some days to share non-real estate thoughts.  All are useful!

Dec 14, 2014 07:46 PM #53
Rainmaker
3,208,276
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great reminder about going back to the basics on what blogging should be about for us. Thanks.

Dec 14, 2014 08:55 PM #54
Ambassador
2,734,095
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Bobbie, DEFINITELY alright!  We just have to make sure the balance doesn't tilt too far away from what works.

Praful, FM, Wifi, whatever gets the message out :)

Margaret, The AR community has given us much, so sharing back.

Kat, That they are. 

Nina, It's easy to get off track and then wonder why the phone isn't ringing.

Dec 14, 2014 09:37 PM #55
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